Have you been feeling like your current website just isn’t up to par? Are you looking to make some changes to your website’s design, but aren’t exactly sure how to improve it or what all it needs in order to function effectively as a business website? Here are some of the most essential components that every business website should have and why: Website Design Plymouth Minnesota
One thing that your business website absolutely needs in order to drive online conversions is clear call-to-action features. This includes CTA buttons (i.e., “Buy Now,” “Contact Us,” “Schedule An Appointment,” etc.), online forms, scheduling applications, and more. Your website should encourage conversions by instantly connecting users to the information they need and seamlessly guide them to perform a desired action, such as purchasing a product, contacting you, requesting a quote, scheduling an appointment online, signing up or making an online account, and more. If your website isn’t built to facilitate transactions, then it’s not doing its job, and online conversions will be less likely to occur.
Another web design aspect that is absolutely essential is mobile optimization. If your website’s design isn’t optimized for mobile and other devices, then any potential customers or clients who are looking for products or services like yours online most likely won’t be able to even find your business website online (due to a Google algorithm update which prevents non-mobile friendly websites from showing up in mobile users’ search results online) and, if they do visit your website using a non-computer device, it will be difficult, if not possible, for them to navigate your website and to perform the desired action you want them to. If your website isn’t currently optimized for mobile and other devices, then you should have your local website designers in Plymouth MN at Portkey SEO Solutions build a mobile-friendly website for your company.
Search Engine Optimization
Lastly, in addition to having a website that is attractive, professional-looking, and technically-sound, you also need to have a website that can rank on online search engines. No matter how good your website’s design is, if it can’t rank very well in users’ search engine results pages, then customers or clients won’t be able to find your website and therefore your website won’t be able to generate the kinds of conversions you need it to for your business. That’s why, when designing a website for your business, you want to make sure that you’re building a website on an SEO-friendly platform and that you’re incorporating features that will make your website more likely to rank well on search engines like Google and Yahoo.
We offer Website Design and SEO Services in the following cities in Minnesota:
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