Digital marketing services are hugely beneficial for small business owners wanting to increase the online visibility of their company. The success of your online presence is a huge factor in your company’s conversions and sales. Part 1 of this blog series noted that professional web design, search engine optimization, and logo design are all effective ways to strengthen your online presence. Here are 3 more online marketing strategies that will benefit your small business: Web Design St Francis MN
The main objective of content marketing is to construct a content strategy that will meet the needs of your target consumers. Bespoke content marketing strategies target the interests and inquiries of the people you want to engage. With professionally implemented content marketing and integrated SEO, you can engage your audience and encourage people to discover more about your products and/or services. Content marketing is an effective way to display relevant information that benefits consumers and influences the behavior of consumers. It’s also an effective way to associate your brand with the products and/or services you offer. Quality content could be the deciding difference for consumers choosing between your brand and your competition, which is why it’s a common strategy implemented by digital marketing agencies.
Small business owners need a website that can keep up with the demands of consumers. If your website isn’t loading quickly, people visiting your website will likely abandon your website and find a site that will meet their needs more quickly. In fact, approximately 40% of users will leave a website if it takes over 3 seconds to load. Moreover, if your website is running slowly, it likely isn’t showing up on the first page of search engines. Therefore, your small business isn’t getting found by your target consumers. Several components contribute to a slow website, and they often go unseen to the untrained eye. This leaves many small business owners wondering why their website isn’t functioning properly. A website speed-up will benefit both your small business as well as your target consumers. Web designers can implement a thorough website speed-up by optimizing images, minifying unnecessary web components, improving the server, and more that will increase the speed of your website.
For small and local businesses, it’s all about recognition within the community. If your business isn’t widely known, how are people supposed to know about the stellar products and/or services you offer? With so many people searching online for things they need, it’s important that your business shows up in online searches. SEO helps boost your business to the first page of search engines. Local SEO helps drive your business to the top of local listings and is important for local businesses to be recognized within the community and surrounding areas. Local SEO combines strategic, thoughtful, and relevant content with the specific locations where you’re wanting to be recognized. With local SEO, your online visibility increases amongst your target audience. You’re bound to get more curious consumers to your website and inquiring about your products and/or services.
If your small business could benefit from a bespoke content marketing strategy, a website speed-up, or local SEO, contact Portkey SEO Solutions. Our web designers near St Francis can help put your small business on the map with our professional web design and SEO services. Contact us today for more information and watch for Part 3 for more digital marketing strategies that can strengthen your online presence.
Here at Portkey SEO Solutions, we are proud to serve a wide variety of different industries, including (but not limited to): Construction, Trades, Real Estate, Dental, Medical, Contractors, HVAC, Plumbing, Roofing, Home Remodeling/Renovation, Fitness/Personal Training, Insulation, Manufacturing/Industrial, Automotive, eCommerce, etc.
We offer website design and SEO services in cities throughout Minnesota and Wisconsin, including:
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