If you own a small company and are almost done with making a new website, search engine optimization might just be the one thing you need to make your website more reachable to your customers. SEO is all about boosting traffic to your website. However, it is not random; it targets those people who have already shown interest in the likes of products and services you offer, and this advertises your business to more potential customers instead of the general public. So, if your website is ready to go live, here are 3 optimization methods it needs right now. Web Design In Shakopee MN
Choosing The Right URLs
Before being launched a website and all its pages need a name. These names are also known as the domain names or URLs, and are the addresses that people will type to go to a particular page (be it the home page or your blog or a product description). As these are one of the first things people will notice about a page, they are also the first place Google looks to get a grip on what that webpage is all about in order to give it a rank. This is why, it’s essential to make sure all of your URLs are simple and easy to read. You should avoid using special characters and other words that people do not generally search for. The best ones will include the business name and, depending upon the circumstances, a relevant keyword. For more details, feel free to contact your local web design and SEO company in Shakopee MN, Portkey SEO Solutions, today!
Adding Alt Texts To All Your Images
An increasing number of people prefer visual content to written ones. This makes adding images to your web pages all the more useful. Although people can perceive the intent behind a picture, search engines unfortunately can not. Although they show great prowess when it comes to understanding words, search engines get thrown off by pictures. To overcome this hurdle, search engines look for alt texts of images. These texts serve as brief descriptions (no longer than just a few words) about the images on a website. When it comes to writing the alt text while uploading an image, always try to be as accurate as possible and describe what is shown in the image. However, one thing you should aways do is to include a keyword in these texts. This keyword can be the name of your business or a particular service/product you offer. In fact, some optimizers only use the keyword as the alt text for an image.
Structuring Your Pages With The Correct Headers
Just the way a proper structure can quickly inform us about the content, search engines also favor those pages that are properly laid out. What does this mean? Firstly, every page on your website should have a title, a subtitle and so on. Since such titles usually describe what the proceeding material will be about, search engines will be better able to understand your content if the correct text hierarchy is used. The most important part is the title of your page. This title should be in the H1 style, should contain your main keyword, and should be descriptive of the page’s overall content (for this reason you shouldn’t have more than one H1 title per page). The subsequent headers, H2 & H3, are meant to be used for headings and subheadings respectively. This breakdown is favored by search engines and thus results in better SEO. For any help with optimizing your website, feel free to contact Portkey SEO Solutions, the best web design and SEO company in Shakopee MN.
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