Is your website outdated and in need of an upgrade? Every now and again it becomes necessary to upgrade the look and functionality of your website because web design trends are constantly changing and what may have been considered a “good, functional website” years ago no longer is, and so your business’s website needs to change in order to keep up with the times. Here are some of the elements of modern website design to take into consideration when building or redesigning your website: Web Design Inver Grove Heights MN
Built For Conversions
One of the most important aspects of modern website design is having a website that is built for conversions. This means effectively using call-to-action buttons (i.e., “Add To Cart,” “Contact Us,” “Schedule An Appointment,” “Request A Free Estimate,” etc.) in order to encourage visitors to your website to perform the desired action you want them to do, such as buying your products, scheduling an appointment, contacting you directly, and more. The primary function of your website is to drive conversions for your business after all, and if it’s not doing that, then you need to design a website that encourages and facilitates conversions.
Optimized For Mobile
Another element of a modern website that is absolutely essential is mobile-friendly design. This means having a website that is optimized for mobile screen sizes so that users who are searching for goods and services like yours on their phones are able to find and view your website successfully. If your website isn’t optimized for mobile, then it most likely won’t rank in mobile users’ search results when they’re searching online, and, seeing that up 40% of people search for goods and services using their phones, that’s a significant amount of business that your company will be losing out on as a result.
Lastly, perhaps the most important element of a modern website is having a website that actually ranks well in search engine results. Simply put, if your website doesn’t rank well on Google or other search engines, then your business essentially doesn’t exist because no one will be able to find out. Even if your business has the most aesthetically-pleasing and appealing website in the world, if it’s not optimized for search engines, then no one will be able to find it. For help with building a search engine-friendly website that actually ranks well online, feel free to contact your local web designers in Inver Grove Heights MN at Portkey SEO Solutions today,
We offer Website Design and SEO Services in the following cities in Minnesota: website designers Minneapolis Minnesota
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