Web Designer in Ham Lake MN | How to design the best home page for your website

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Web Designer in Ham Lake MN

How to Design the Best Home Page for Your Website

The home page is the first thing your visitors see when they land on your website. And since it’s their first impression, it’s important that you make a good one. Web Designer in Ham Lake MN

In this post, we’ll give you some tips for designing the best home page for your website. We’ll look at what makes up a call to action (CTA), why CTAs are so important and how to design them in a way that will convert your visitors into customers.

First things first, we need to define a few basic terms:

Before we get into the nitty-gritty of designing your home page, you should understand a few basic terms and concepts.

  • Home page: This is the first page people see when visiting your website. It’s usually full of information about who you are and what you do. The purpose of this page is to make visitors want to learn more.
  • Call to action (CTA): A call-to-action tells visitors what they should do next on the site. It might be something as simple as “Book Now” or “Learn More” or something bolder like “Find Your Perfect Vacation!” You can think about it as having two parts: 1) What do I want them to do? 2) How will I tell them?

What is a website?

A website is a collection of web pages that you create to present your business, organization or brand online. A website gives you the opportunity to present yourself in a way that’s consistent across all devices and allows users to interact with your content through links, forms and other interactive elements.

What is a home page?

A homepage is the first page that visitors will see when they land on your website. It’s one of the most important pages on your site, and it should be designed to get people to take action. For example, if you have an e-commerce store, your home page might feature a product selection with links to buy each item in the collection.

In addition to getting visitors to take action, every single part of your homepage must be geared toward creating trust in you as a brand and drawing them deeper into your site—and ultimately into becoming customers.

What is a call to action?

A call to action is the button or link that tells the visitor what to do next. It can be a button, a link, or text link. Carefully consider where you place it and how it will be presented.

  • Make sure it’s obvious and easy to find. A good way to do this is by using contrasting colors for different sections of your page and adding extra visual cues like arrows pointing at your CTA button/link/text (depending on which one you choose).
  • Make sure the CTA is clear about what will happen when clicked—for example “Apply Now” instead of “Click Here.” You want people taking action, not trying multiple times before giving up!

A local website designer in Ham Lake Minnesota can help you create call-to-action buttons that will bring attention to your website and help customers connect with you easily. Reach out to Portkey SEO Solutions today for help with a call to action that is ideal for your company.

Looking beyond this definition, a call to action has more nuanced purposes. So what are these purposes? Web Designer in Ham Lake MN

A call to action (CTA) is a button or link that leads to a desired action. CTA buttons are used on websites and apps to get people to take an action, whether it’s signing up for the product, downloading something, or buying something.

The purpose of your CTA should be clear from the placement of it on your homepage: It should be clearly visible while still being unobtrusive. The main goal of designing your home page is getting visitors who land there interested in what you have to offer and then converting them into customers; so you want them engaged enough that they’re willing not only read but also act based on what they see on the page.

The best way to do this? Think about how people interact with things when they come across them in real life—and translate those interactions into how users will respond digitally!

Force your visitors to decide whether they’re interested or not

  • The Call to action (CTA) should be the first thing that visitors see. You want to grab their attention immediately and get them to act on your CTA.
  • Make it clear and concise: Have a single focus for your CTA; don’t try to do everything at once. Don’t use multiple words or phrases like “Subscribe now” or “Sign up now” because it will confuse your users, causing them not to click on anything at all!
  • Make sure it’s visible but not too distracting: A common mistake is putting the button in an area where users won’t notice it—and this happens when there are too many other things competing for attention (too much text surrounding the button, lots of images taking up space). Make sure that nothing else on this page competes with what you really want visitors to do next: clicking on something!
  • Place it where users will most likely notice it: A good rule of thumb is placing buttons in areas where people usually look when they visit a site — near headlines/sections or near related content — so keep these areas clean from other distractions like ads or sidebars etcetera).

Strive for consistency Web Designer in Ham Lake MN

Consistency is the key to a successful user experience. Consistency builds trust and credibility with your site visitors, making them feel comfortable navigating through each page on your site. They’ll also know where they are at all times—even if they’ve only been there once—and it’s easier for people to find what they’re looking for when everything looks the same throughout the entire website.

Make it easy and quick to take the desired action

Make it easy and quick to take the desired action

You want people to take action, right? Whether that’s signing up for your newsletter or purchasing a product online. You do everything in your power to make it as easy as possible for them to do so. Here are some ways you can make sure they don’t get distracted before taking an action:

  • Make switching between pages simple with breadcrumbs or dropdown menus (for example, if a user is viewing their account details, instead of having them navigate back through multiple pages on their screen, give them direct access via navigation links.)
  • Offer social media buttons in prominent places—this way users can share any page from your website with just one click.
  • Create forms that are as short as possible—the shorter the form is, the better chance you have at getting users’ information in less time (and without having them abandon their cart!).

Build trust and credibility

Designing a home page with the goal of increasing trust and credibility is good practice, because it helps visitors feel more comfortable on your website. This can be accomplished by ensuring that your website is secure, using a trusted payment processor, having a professional email address and privacy policy, providing contact information and even including a phone number where you can be reached.

Now that you have a better understanding of what calls to action are and why they’re so important, let’s get into the nitty-gritty of designing your home page!

Now that you have a better understanding of what calls to action are and why they’re so important, let’s get into the nitty-gritty of designing your home page!

The first thing you should do is figure out what your goal is. If you want visitors to sign up for your newsletter, then make sure that button or form is easily accessible on your homepage. If you want them to purchase something from your store, make sure there’s a big button or banner on their way in saying “BUY NOW”. It seems simple enough—but it’s easy for us humans to forget about the things we already know when we think too long and hard about something new (like designing a website). So always remember: keep it simple!

Where should I place my call to action? (CTA) Web Designer in Ham Lake MN

The call to action should be placed in a place where the visitor is likely to notice it.

This means that you can’t place it at the top of your website, because most people don’t scroll down.

You also need to make sure that it’s not placed so far away from their current location on your page that they click back before they realize what happened.

The most common spot for a call-to-action button is at the bottom right corner (or left if you’re using an American site). You’ll see this in almost every professional site out there, including Amazon and Spotify.


As you can see, there are a lot of factors that go into designing an effective call to action. But if you keep these things in mind when you’re designing your CTA, it’ll be much easier to create one that’s effective. At Portkey SEO Solutions we are your web designers in Ham Lake MN. We can help you create the best website for your business. We will make sure your home page is the best so it brings in traffic to your business. An appealing website is important for grabbing visitors’ attention. Your local Ham Lake MN website designers can help create a custom homepage and website. Contact us today!


At Portkey SEO Solutions, your local website design and SEO company, we offer the following services: Content Marketing StrategyWeb DesignWeb DevelopmenteCommerce Website DesignMobile MarketingWebsite SpeedupWebsite HostingDomain HostingEmail HostingDigital ConsultancySearch Engine Optimization (SEO)Local SEOOptimized Content WritingSocial Media MarketingEmail MarketingOff-Site SEODirectory ListingsGraphic & Logo Design Online Presence AnalysisSocial Media GraphicsCustom Brochures, and Custom-Made Business Cards.

We offer Website Design and SEO Services in the following cities in Minnesota:

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Web Designer in Ham Lake MN

Web Designer in Ham Lake MN

Web Designer in Ham Lake MN

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