How To Track and Measure Your Website’s SEO Success

The only way to determine the success of your website’s SEO strategy is to track and measure its progress regularly. Tracking and measuring the success of your website’s SEO is thus a significant part of creating a top-ranking website.

In this guide, we cover the three major steps that you must follow to track and measure your website’s SEO success.

Step #1 Set effective SEO aims and objectives

The first and foremost step you need to follow is to set effective, measurable, realistic, and time-specific SEO goals and objectives for your website. You can set your aims and objectives for one month, six months, one year, or the duration of your marketing campaign. You need to track the ranking of your web pages on popular search engines such as Google or Bing, and you also need to track the number of visitors that your website gets through your SEO strategy. This is an easy way to measure the success of your website’s SEO.

There are some other matrices as well that help you track the progress of your website. These matrices include:

• Organic traffic
• Bounce rate
• Scroll depth
• CTR
• Keyword ranking
• Page speed
• Domain authority
• Conversions
• Backlinks

Setting effective aims and objectives for the actions you want your visitors to take determines the rate of conversions, which is the key to measuring the success of your website’s SEO.

Step #2 Measure your website’s statistics

You can use Google’s free suite of SEO tools such as Google Analytics or Google Search Console to measure your website’s statistics.

• Google Analytics

You can use Google Analytics to set up the aims and objectives you created in Step #1. For example, suppose you want to track the click-through of your visitors to a second page, you can create this objective and see the reports to measure the results.

You can also use Google Analytics to track Time on Page and Scroll Depth to determine the engagement level of your visitors. Suppose the results show that your visitors bounce back to the search engine result page, you can revise your strategy until you achieve your goals and objectives.

• Google Search Console

You can use Google Search Console to track keywords that your website is ranking for, the number of clicks and impressions on every web page, and the position of your website in the search engine results.

Step #3 Analyze and revise

Use the data obtained from steps #1 and #2 to analyze the results of your website’s SEO strategy and make any necessary revisions; for instance, identify new keywords to your web content for additional traffic, so your website ranks higher on search engine results.

SEO is a constant process that requires regular changes, so once you have revised your website’s SEO strategy, start setting up new aims and objectives for the next period. Struggling with the creation of an effective SEO strategy for your website? At Portkey SEO Solutions, we have a team of professional and experienced SEO experts to help you run a reliable and successful SEO campaign.

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