In a sea of heavy competition, it can be challenging for small and local businesses to compete with all of the other businesses that offer the same products and/or services; having a modern business website is a key way to stay afloat. There are many components that help a business website be successful, and a key strategy is utilizing search engine optimization to boost your rankings on search engines. One great SEO strategy to utilize is quality backlinks; backlinks (or external links) link directly from one website to another. Here are 3 major advantages of hiring a digital marketing agency to utilize backlinks: SEO in North Oaks MN
Boosts Online Visibility
Search engine optimization is a key way to boost your visibility & search engine rankings organically. Backlinks are one of the top strategies that help websites rank higher on Google; when Google crawls websites, it looks for specific things within websites & webpages that will help (or hurt) a website’s ranking. Quality backlinks send the message to search engines that the website is relevant and credible. Search engines aim to put relevant results towards the top of the pages so users don’t have to weed through a lot of websites that aren’t helpful in their search. With a quality backlink strategy, your website will show up high in the search engine results pages and have significant exposure to anyone searching for your products and/or services.
Increases Web Traffic
It follows that with increased visibility on search engines, your website will receive more traffic. This makes sense because if consumers aren’t finding your website, they likely don’t know it exists and therefore won’t see what your business has to offer. As previously mentioned, backlinks signal to Google that your website is relevant and credible. It also signals to people the same thing; when your website is featured on another credible business website, it exposes that audience to your website. You’ll get web traffic from search engine results pages like Google, as well as traffic from other websites that endorse your website. Backlinks can act as a referral for your business which is a great advantage.
Builds Domain Authority
Another key advantage of backlinks is that they build and establish domain authority. Having a strong domain authority is important for small businesses; when search engines see your website as an authority your website will rank higher. For your website to become an authority, it’s important for the website to appear trustworthy. There are many ways to build upon the trustworthiness of a website. Having a modern web design & a quick loading website are both very important for establishing trust with both search engines and users. Backlinks are also a highly regarded strategy for your website to appear trustworthy; when other websites feature your website, it sends the message that your website is a trusted source.
With a quality backlink strategy, your website can become more visible, get more traffic, and build trust online & with your target audience. Portkey SEO Solutions, your local digital marketing & website design company in North Oaks, is proud to offer quality backlink strategies to help your website’s success. If you want to learn more, don’t hesitate to contact us and inquire about the services that can benefit your business.