How To Improve Your Website’s SEO Ranking

  • April 5, 2022
  • SEO
No Comments

Improving your website’s SEO ranking is a challenging task. Use this blog to ace the art of improving your website’s SEO ranking on Google.

#1 Conduct Keyword Research

Proper keyword research sets the foundation for your website to rank better on Google.

Identify specific keywords for every page of your website. Think about how your target audience might search for a specific topic.

For instance, your target audience might search for SEO tools with search terms like:

Once you have determined the right keywords, use them in your content naturally. Avoid keyword stuffing.

#2 Post Relevant, Useful Content

Authoritative, relevant, and useful content is the key to the success of an SEO campaign.

Be sure to post original, keyword-rich content on your blog every week. Post content that answers the queries of your target audience. Fine-tune your writing skills. Be original.

Determine user intent and write about it. Include specific, targeted keywords naturally.

#3 Update Your Content

Search engines view recent content as relevant, so be sure to update your website’s content.

Post shorter blog updates and interlink-related blog posts to provide additional information to your target audience.

You can make as many updates as possible, so try to create a set schedule for content audit, and update your content as frequently as possible.

Fix any spelling or grammar mistakes to provide a good user experience.

#4 Improve Your Website’s Speed

Website speed is the key factor in search engine rankings.

Visitors are more likely to stay on your website if it takes less than three seconds to load a web page.

Here is how you can improve your website’s speed:

  • Lessen the size of images
  • Reduce the number of plug-ins
  • Update your website regularly

#5 Optimize Your Website for Mobile

More than half the traffic on the web comes from smartphones.

Websites that are optimized for mobile devices rank higher on Google. This is because visitors cannot properly view unoptimized websites from their mobiles and are more likely to bounce back.

Bonus Tips to Improve Your Ranking on Search Engines

  • Use header tags and format them properly. Google loves header tags enriched with keywords. Also, these tags divide your content into small sections for visitors to go through easily.
  • Use images and videos to grab the attention of your target audience and boost SEO. Images and videos encourage your visitors to stay on your website and come back for more; thus, improving engagement rates and conversions.
  • Improve the design and layout of your website to provide a user-friendly experience to your visitors. Avoid cluttering your web pages with bright colors, dull fonts, and large multimedia elements.
  • Install social media sharing buttons on your web posts. The more your content is shared on social media websites, the more it is likely for your website to rank higher on search engine results.

With these tips in mind, you are ready to watch your website rise to the top of the search engine order. Still not sure? Get help from Portkey SEO Solutions – the best SEO experts in town.


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