The Best Free SEO Tools To Help Optimize Your Website

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SEO may look daunting to new website owners, but there are many free SEO tools that are just as effective as their paid counterparts.

Here are the top 7 powerful SEO tools that you can use to optimize your website now.

#1 Google Search Console

Google Search Console gives you a sneak peek into the mind of Google. You can use this tool to manage and fix important technical issues of your website such as average ranking position, sitemaps, impressions, and clicks. 

Best Features: 

  • Index coverage report 
  • Constant analysis, alerts, and error reports


  • Provides only a few technical SEO issues

#2 Google Analytics

Google Analytics is one of the best analytics tools available over the web. You can use this free tool to track traffic on your website. You can check where you receive the most traffic from, which pages receive the most visitors on your website, and more. 

Best Features: 

  • Integration with Google Search Console
  • Give search insights and web stats


  • Queries that send organic traffic to your site are hidden

#3 Yoast SEO

Yoast SEO is a free tool that helps you optimize your web content for search engines. Enter your man keyword for a post on Yoast to see how you can tweak your content to rank it higher in search engine results.


Best Features:

  • Content and keyword analysis


  • A few data limitations for free users

#4 Answer the Public

Answer the Public is the best free tool to generate hundreds of relevant keywords based on your main keyword. You can enter your targeted keyword to get a long list of long-tail keywords as well as a few commonly asked queries.

Best Features:

  • Look for “X vs. Y” keywords
  • Find 100+ keywords in a few seconds


  • Only two free searches in one day

#5 AHREFs’ SEO Toolbar

AHREF’s SEO toolbar lets you see broken and no-follow links on your web pages and creates an on-page SEO report that includes title, meta description, headers, canonicals, word count, OG tags, etc. for fast and easy analysis of every web page.

Best Features:

  • Check no-follow links, broken links, on-page problems, and redirect chains


  • SEO metrices within the SERPs such as CPC or search volume are not available for free users

#6 XML Sitemaps

XML Sitemaps helps you create sitemaps for every page of your website easily. You can enter the URL and a few additional parameters of your website and receive a free sitemap that you can then upload to Google Search Console.

Best Features:

  • Easily create sitemaps


  • Only free for 500 web pages

#7 Keyword Surfer

The free Keyword Surfer extension for Chrome helps you check CPC and search volume data for any keyword you search on Google. You can also get additional keyword ideas related to your main keyword.

Best Features:

  • Check CPS and search volume within the SERPs


  • None so far

There are hundreds of free SEO tools out there but if you are still struggling, fret not! You have landed in the right place. At Portkey SEO Solutions, we offer comprehensive and expert SEO tips and techniques for you to conquer the world of SEO today!


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