Why SEO is important for e-commerce

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The success and failure of e-commerce depend on the ability to earn more new customers. Traffic from organic search engine results is the key to improving revenue. Here is why SEO is important for e-commerce.

#1 SEO drives brand awareness

Ecommerce websites need SEO for cost-efficient brand awareness. Appearing on top of search engine results is the key to making a long-lasting impression on your target audience. Moreover, some consumers view top search engine results as authority figures, which increases their chances of getting more clicks.

#2 SEO fills the marketing funnel

The marketing funnel includes awareness, interest, desire, and action, which depends on the ability to attract a steady stream of new customers. SEO does not only play a role in the awareness stage of the marketing funnel but also helps change their relationship with your e-commerce website from informational to transactional.

Targeting the right intent at the ideal points is the key to increasing the likelihood of conversions. So, SEO is a win-win.

#3 SEO elevates content

SEO is helpful for blog posts, how-to articles, and buyers’ guides on e-commerce websites. Content optimization is an affordable way to improve web traffic. All you need to do is to understand what consumers search for (on the basis of keyword research) and optimize your web content.

If you are struggling with keyword research for optimizing your web content, get in touch with a professional SEO service to improve your content strategy.

#4 SEO captures long tail keywords

About 15% of search queries on Google are new. These long tail search terms drive about 40% of the searches on Google. Moreover, they also have a higher chance of converting as compared to other keywords.

SEO can help you capture these long tail keywords so you can use them effectively in your content marketing strategy.

#5 SEO improves the user experience

The key to driving conversions is a strong user experience. SEO helps you understand user intent, so you can optimize the usability of your website. This way, you can improve your ranking on the SERPs.

#6 SEO lowers paid search costs

The SEO content on your e-commerce website should also be useful for Google Ads campaigns, presuming you optimize your content for keywords that drive organic and paid search value. Google’s Quality Score tracks the ad relevant to landing pages in order to find out the cost per click.

If your e-commerce web pages are optimized, it means better Quality Scores. This way, you can lower your costs per click but earn a higher rank on organic search results.

#7 SEO creates long-term value

SEO is a long-term investment. It is a never-ending cycle of growth, value, and revenue. Unlike traditional advertising campaigns, the benefits of SEO do not stop when you end the campaign. SEO continues to pay off, elevating your e-commerce website’s performance for years.


A good e-commerce SEO strategy is the key to improving search engine results, performance, conversions, revenue, and profit. If you want to create a good quality SEO for your e-commerce website, contact Portkey SEO Solutions for expert SEO suggestions, tools, and strategies. Call our SEO professionals today and receive a no-obligation quote!

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