Why SEO is important for website

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Nowadays, consumers use search engines to find everything from food to clothes to software and more. This means that no matter what services your website offers, your target audience is likely using search engines such as Google, Bing, etc. to search for products and services like yours.

And the key to attracting your target audience to your website is search engine optimization (SEO). Thus, in this blog, we explain why SEO is important for your website.

SEO helps you create a brand

While branding is known as a traditional marketing tool, whereas SEO is considered more of a digital strategy, the two follow similar steps.

Creating a popular brand requires considering the products and services you offer, and what others on the web say and think about your offer.

And when you take a look at the measures required to optimize a website, you find a similar pattern. You need to develop content that suits the needs and interests of your target audience, then you need to earn links for your content from other creators.

Keeping this relationship in mind when developing an SEO strategy helps you choose keywords and create content that is a reflection of your brand.

This way, your presence on the web shows ideal branding that helps you establish a good reputation with your audience.

SEO helps you earn more web traffic

The overall goal of SEO is to improve the rank of your website on search engine results. But the purpose of ranking higher on SERPs is to earn more web traffic.

If you achieve more traffic on your website, you are more likely to earn more leads and more long-term customers.

SEO improves your authority and credibility

The web has changed the sales strategy of many businesses. Today, consumers have access to helpful resources that help them compare their options before making a purchase.

With an effective SEO strategy, you can be a wealth of resources for consumers, too.

That is possible if you combine your SEO and content marketing strategy to create valuable and informative content. This way, you get an opportunity to earn the trust of potential customers in the early phases of web research.

Let’s see how this works.

Suppose users find your content informative, they are more likely to share that piece of information with their friends. Then, they subscribe to your mailing list.

Now, over the next several months, they are going to return to your website, go through your content, and read your emails.

With every piece of useful content, you establish trust and credibility, which makes your website an authority on the web.

Finally, they are going to speak to your sales representative and make a purchase. Because you have given them so much useful information for free, they are more likely to trust your sales representative, too.


SEO is a complex and challenging process; it requires planning, time, and patience to achieve effective results. But the results of SEO are worth the effort in terms of improved sales and revenue. Now, the answer to why your website needs SEO is clear: It is the best way to achieve your marketing objectives.

At Portkey SEO Solutions, we have a team of experienced, knowledgeable, and skillful SEO experts. Contact us today to accomplish your SEO goals tomorrow!

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We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.

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We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.

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