COVID-19 and Marketing | Why Traditional Marketing Alone May Not Work For You

Portkey, Your Twin Cities SEO Company talks about traditional vs. digital marketing during COVID-19

Due to COVID-19, with shelter at home in place, now, more than ever before, people are searching online for their needs. I know you’ve probably heard about SEO and online marketing before, but never actually gave it much thought because you were so comfortable with your traditional marketing that you felt was working for you. In this blog, your local Twin Cities SEO Company, Portkey SEO Solutions, will list a few traditional marketing techniques and why they may not work as well as online marketing nowadays, especially.

1. Direct mail marketing

Who really keeps all the spam coupons you get in your mail? I know! My trash can! Okay, okay – all jokes aside, with social distancing, and COVID-19 scare, people are being extra cautious with their mail, and going through paper coupons and taking them inside the home and cutting through coupons is probably not what people will be doing these days if they’re being very careful.

2. Word of mouth

Again, due to social distancing, friends and family are not meeting up, there aren’t any get-togethers, sports team meetups, gym meetups, so on and so forth. This will definitely not be working in your favor during these strange times.

3. Networking

Refer back to point number 2. Social distancing has really changed the nature of networking. Yes, we have found a way to continue networking using zoom meeting and other virtual channels, but we all know, networking in-person definitely has another level of meaning – especially when it comes to building trust.

4. Maybe saving up enough to invest in radio or TV ads?

As more and more people are moving away from cable and dish, and more towards online streaming apps without many ads, TV ads are a very large investment, reaching a more limited audience by day. TV ads are also very hard to measure conversion, unless you have mechanisms in place as a company to track and ask every lead how they heard about you. For radio, with people working from home and driving much less and less during covid-19 shelter in place, how many people are actually listening to the radio? Very few. Not only due to covid-19, but many people sync their phones to the music system now to play their preferred playlist or listen to a podcast or audiobook instead.

So..What About Digital Marketing? Twin Cities SEO Company

Going through all these deferring traditional marketing methods, doesn’t it make you think about how your DIGITAL or ONLINE marketing is doing? The real question is…do you show up on the first page of Google when someone searches for your business? Do you show up on the first page of Google in the cities or suburbs you WANT to be found in? Now, when everyone is searching online, you want to make sure that your company is visible in Google search results. But, not only be VISIBLE….but look PROFESSIONAL online. Your website, your social media profiles, your Google My Business page, anywhere and everywhere you show up online, you probably want to make sure that your website it up-to-date, professional, easy to use, and compatible and adjustable on all screen sizes (mobile optimized, small screen mobile adjusted, optimized for varying ranges of tablets and iPads, so on and so forth.)

Contact us to learn more about how we can help your business grow during this economical downtime, but optimizing your online presence and visibility. We want to make sure that if traditional marketing efforts are not working or are suspended, we would advise you to allocate your time and investment in the online marketing route, and just try it out to see how it can work wonders for your business.

Thanks for reading!

PORTKEY SEO SOLUTIONS

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SEO Company Minneapolis MN | Portkey SEO Solutions

At Portkey SEO Solutions, your local website design and SEO company in Minneapolis MN, we offer the following services: Content Marketing Strategy, Web Design, Web Development, eCommerce Website Design, Mobile Marketing, Website Speedup, Website Hosting, Domain Hosting, Email Hosting, Digital Consultancy, Search Engine Optimization (SEO), Local SEO, Optimized Content Writing, Social Media Marketing, Email Marketing, Conversion Rate Optimization, Off-Site SEO, Directory Listings, Graphic & Logo Design,  Online Presence Analysis, Reputation Management, Custom Promotional Products, Social Media Graphics, Custom Brochures, Custom-Made Business Cards, and Business Photography & Video Services.

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Portkey SEO Solutions provides search engine optimization through tactical website analysis and online marketing services. The primary purpose of our services is to provide our clients with more business. You might know that your product or service is the best. We will help make sure everyone else knows that as well. That is what we do! We achieve this by keeping our clients up-to-date and involved in the optimization process of their business website by providing weekly reports and 24/7 availability to take any questions or concerns. The SEO services we provide include increasing website traffic, improving keyword efficacy, optimized blog writing, external links and backlinks, social media marketing, website design and website development, and organic SEO. We love our customers and strive to achieve and maintain the results we promised! Call us at 651.500.6289 for more information from your local online marketing agency in Minneapolis-St Paul MN!

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