Google Search During COVID-19 | How To Rank On Google During COVID-19

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SEO Bloomington MN

Wondering how to rank on Google Search during the pandemic?

COVID-19 has not been easy on ANYONE. Not only has the pandemic cast a cloud of impending doom on our health and wellness, but also our business’ health and wellness. Many businesses have been forced to shut their doors to public, sit back, and wait it out – with limited factual information available to us and a whole bunch of uncertainty. Many businesses are suffering, not able to continue operations, not sure what they can be doing right now. It is certain, that businesses are also rethinking their marketing and advertising strategies and business structure with a look into the future. SEO Bloomington MN

Along with everything else, COVID-19 has also severely affected SEO and search online. Therefore, in this blog, we will talk about how your business can rank on the first page of Google organically for questions people may be asking during this time:

You can conduct COVID-19 specific keyword research:

By searching for high volume keywords relating to the “coronavirus,” our recommendation would be to find keywords that you could relate to your business. You can write a blog on your website addressing COVID-19, using the high volume keywords you found during your research, and explain how it has affected your business. Is your business deemed essential or non-essential during COVID-19? Are you still open? Are you still accepting customers or patients at your location? Are you practicing social distancing? Are you sanitizing your workplace and taking extra precautions to ensure safety of your customers and your team? Are you taking meetings virtually now? It is best to keep your customers in the know, and utilize keywords that are frequently searched in relation to the pandemic to talk about how it has affected your business and how you can still help.

Engage your audience:

This is the time to connect with your communities and customers. Take to your blog, your social media channels and try to engage with your audience. Ask them questions to see how they are doing. Provide them with helpful information during this time, whether that be information on how to get an SBA loan, how to take better care of their hygiene, ideas of things to do or create to occupy their time and be productive – just be a support system to people during this time. It will help you develop a following over time with people who want to see the content you post because it is beneficial to them in the time they need it the most. This is how you develop trust and these followers will continue to follow you past this pandemic.

These are just some ideas for you to begin on your digital marketing journey to create an effective SEO strategy, to not only rank right now, but rank in the future as well.


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