Considerations Before Doing A Website Redesign

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Considerations Before Doing A Website Redesign

Website redesign entails changes in your website. A fresh new website with all things in order is exhilarating to imagine. It is important to have an aesthetically pleasing website, however, don’t overlook content, SEO, and functionality of the website design. Considerations Before Doing A Website Redesign

Don’t rush into a website redesign, take website redesign seriously as it could turn into a nightmare if things go wrong. However, if things go in the right way, the rewards are amazing. Before considering redesigning your website there are some factors that you need to be alerted about so that you can get your desired outcome.

Analyze Your Current Website

Before making changes to your website, you must first find the areas that need improvement. Take your time to audit your website and find your most important pages and see which parts are irrelevant so you can exclude them from your website. You can use Google Analytics to study traffic patterns, and monitor bounce rates that help you improve your website.

Identify Your Target Audience

Customer insight is crucial for success, whatever you put on your website is for people to consume. To serve their needs, you must identify your target audience. To make your website best for your users you must know who they are, what they like, and what are their preferences. Creating a buyer’s persona will help you create targeted and effective content that will attract your potential customers.

Study Your Competition

Finding similarities in the website of your competing brand is a very common and effective practice to do. Since your target audience is the same as your competing brands, look at them and see how they are handling their digital marketing. Study and understand their methods and apply them to your practices to refine your website.

Look from a customer’s perspective and identify the parts where you think your website is lagging and their website is not, and set goals to improve the lagging parts when doing your website redesign. It is also important to evaluate the areas where your competitors are missing the point and avoid making the same mistake in your new site.

Follow SEO Practices

Search engine optimization is a crucial element of a website redesign. Incorporating SEO in your website design in Richfield MN will help you appear in search engines’ rankings. This will increase your company’s website traffic and sales. There are many ways through which you can optimize your website with SEO in your web design.

  1. Publish relevant and authoritative content with headers, subheaders, and bullet lists to make it easy for the audience to read your content.
  2. Always add alt tags to describe your image and video.
  3. Add relevant links in your text from external websites which will improve the authority of your website.
  4. Target the right keyword phrase on all content pages of your website and include meta descriptions and title tags.

Evaluate Your CMS (Content Management System)

CMS is software that allows you to control and manage your website yourself. Evaluate your options and choose a CMS that has the capabilities to achieve the goals you are trying to meet. Your CMS should allow responsive design, which creates a much better experience for the user. Your CMS platform should also keep up-to-date codes for your website load time to run smoothly.

If you’re considering web design in Richfield Minnesota, keep in my that it requires strategy and planning. Before going for a web design, set goals to understand your audience. Look at the competition and make your website SEO friendly. It’s always a good idea to hire your local digital marketing agency for web design. If you need guidance with your website redesign let Portkey SEO Solutions help you improve your website and meet your goals. Contact us today to tell us about your project or to learn more about our digital marketing services.

Considerations Before Doing A Website Redesign

Considerations Before Doing A Website Redesign

Considerations Before Doing A Website Redesign

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