With the help of SEO, website traffic can be increased organically by putting businesses in the top search results. But does social media have a direct play in SEO?

The short answer is, no. Not in the way people think it does, at least.

First off, social media is not an indicator of ranking in search engine results. You may see that many top sites also have a high social media presence. This does not mean that social media causes the site to be a top search result, however, it may be correlated. As social media is indexed by search engine spiders, it does not take in all of its contents. What it does do is take note of its links – if your content is popular and people link to it, this will be picked up by the search engines. Links to your content are the indicators of ranking factor. Again, it isn’t about the likes and followers one has on social media. It may also seem that the more shared a content is, the higher it is ranked. But, it is the backlinks within the shared content that is what boosts ranking.

Similarly, if a brand name is constantly searched with a keyword(s), the brand name will be linked to the keyword and can pop up as a top search when only the keyword is searched.

Social Media Marketing Lake Elmo MN | How can you use social media to increase SEO?

1. Build an audience
   With more followers, they are more likely to share your content and backlink it to your social media that will be picked up by search engines like Google.
2. Create quality content
   When you create content your followers like and are looking for, it increases your likelihood of content shared and in gaining more audiences
3. Brand and Trust
   With more followers and a reputation, your brand can build trust with people. This means your business can be searched over another or pop up as a search result over others.

How does this help your website traffic?

Social media can boost organic traffic to your website. With engaging content and an audience, people are more likely to take action in visiting your web page. This is the first goal of attracting customers as they visit your site, it can increase their interest and lead them to further click on links within your page as well as contacting your business or submitting a form.

Social Media Marketing Lake Elmo MN | Portkey SEO Solutions

At Portkey SEO Solutions, your local website design and SEO company in Oakdale MN, we offer the following services: Content Marketing Strategy, Web Design, Web Development, Mobile Marketing, Digital Consultancy, Search Engine Optimization (SEO), Local SEO, Social Media Marketing, Email Marketing, Pay Per Click (PPC) Management, Conversion Rate Optimization, Online Presence Analysis, Reputation Management, Custom Promotional Products, and Custom-Made Business Cards.

Social Media Marketing Lake Elmo MN | Call us today at 651.500.6289!

Portkey SEO provides search engine optimization through tactical website analysis and online marketing services. The primary purpose of our services is to provide our clients with more business. You might know that your product or service is the best. We will help make sure everyone else knows that as well. That is what we do! We achieve this by keeping our clients up-to-date and involved in the optimization process of their business website by providing weekly reports and 24/7 availability to take any questions or concerns. Social Media Management and SEO Services we provide include increasing website traffic, improving keyword efficacy, monthly optimized blog posts, external links and backlinks, management of all social media outlets, website design and development, and overall increased website ranking. We love our customers and strive to achieve and maintain the results we promised! Call us at 651.500.6289 for more information from your local Minnesota Online Marketer in Lake Elmo, MN! 

Social Media Marketing Lake Elmo MN | We offer all our Website Design and SEO Services in the following cities in Minnesota:

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