Updating Websites Vadnais Heights MN | When Should You Update Your Business Website?

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Many entrepreneurs get the impression that their business website should stay the exact same throughout the business’s life. This may be true in that you shouldn’t change its visuals so frequently that you invalidate credibility. According to a web study conducted by Stanford University, 75% of customers judge the credibility of businesses based on their website and design alone. Therefore, to optimize your website across search engines and turn users into customers, your business’s web page should be updated. How do you know when it is time for a change?

Updating Websites Vadnais Heights MN

5 Questions to Ask Yourself Before Updating Your Website: | Updating Websites Vadnais Heights MN

  1. Has your website been updated in the last 3 years?
    Many things can change over the years, and the most important information that must always be updated as soon as possible are the business’s address, contact information, and services. As technology and trends change, so do the end users’ needs and preferences when they browse your website. It should also have fresh, new content to appeal to your customers. The web page should not be overflowing with too much information to process as well as keeping it refined.
  2. Are the visuals clean and easy to follow?
    Your business website should be clean so the user can navigate it easily to find what they are looking for. Contact information should also be easily found, usually at the top and bottom of the page. Images and graphics should be appealing and depict your business’s goods and services. The accessibility of your website determines how long the user will stay on the web page and their actions. Your website’s goal is to not only represent your business, but to also give a call-to-action, whether to push the user to inquire, submit a form, or click through the site.
  3. Is the web page engaging and user-friendly?
    Along with your website’s accessibility, it should be engaging and user-friendly. Many users are active on social media, therefore, your business web page should include icons for users to easily follow your business without having to exit from the web page. Include forms they can easily submit for questions and inquiries. Read this blog post to understand the benefits of having them on your site. To validate your business credibility, users also tend to look for reviews and testimonials. Videos are also a fun way to engage your potential customers. These are all call-to-actions that can be the deciding factor between a user becoming a customer.
  4. Does it have new and fresh content?
    Make sure you are always improving your content to align with your customers’ needs. Blogs can increase your search results through keywords and search engine’s algorithms. Additionally, blogs are another form of credibility users use to determine your business and services. Having updated photos, reviews, past and upcoming events also help greatly.
  5. Does it represent your current brand and image?
    Most importantly, does your website currently line up with your brand and image? As mentioned above, things can change over the years, whether in your services or your vision. Update these information to align with your current offers and mission. Your business’s growth will have an impact on this and your website should illustrate its new ventures.

If you answered “no” to any of these questions, it is time to update your website! Some of these factors can be Updating Websites Vadnais Heights MNeasily updated by you with the time and knowledge. Otherwise, hiring a website design professional or agency is the best call to effectively create and update your business needs. Technology is always advancing and your business’s image has to keep up in order to maintain business. Users who are interested in your business most often check your credibility through your website and social media before becoming a customer.

Once your website has been updated to considerably represent your business, there are further ways to optimize it. Search engine optimization (SEO) can bolster your website’s search results and visits by putting your business in the top searches. To learn more, check out our blog on how SEO helps small businesses stand out: https://portkeyseominneapolis.com/seo-for-small-businesses-minneapolis/

Updating Websites Vadnais Heights MN | Portkey SEO Solutions

At Portkey SEO Solutions, your local SEO and website design company in Oakdale MN, we offer the following services: Content Marketing Strategy, Web Design, Web Development, Mobile Marketing, Digital Consultancy, Search Engine Optimization (SEO), Local SEO, Social Media Marketing, Email Marketing, Pay Per Click (PPC) Management, Conversion Rate Optimization, Online Presence Analysis, Reputation Management, Custom Promotional Products, and Custom-Made Business Cards.

Updating Websites Vadnais Heights MN | Call us today at 651.500.6289!

Portkey SEO provides search engine optimization through tactical website analysis and online marketing services. The primary purpose of our services is to provide our clients with more business. You might know that your product or service is the best. We will help make sure everyone else knows that as well. That is what we do! We achieve this by keeping our clients up-to-date and involved in the optimization process of their business website by providing weekly reports and 24/7 availability to take any questions or concerns. Social Media Management and SEO Services we provide include increasing website traffic, improving keyword efficacy, monthly optimized blog posts, external links and backlinks, management of all social media outlets, website design and development, and overall increased website ranking. We love our customers and strive to achieve and maintain the results we promised! Call us at 651.500.6289 for more information from your local Minnesota Online Marketer in Vadnais Heights, MN! 

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