Many people ask the question – Can you do SEO for free? Yes, you can absolutely do SEO for free. But you need lots of practice to DIY SEO.
There are many free SEO tools for beginners available on the web but consider hiring an SEO expert or a professional SEO company to get the best results.
In this blog, we answer the most important question on the web today – Can you do SEO for free? We also tell you when you need to hire a professional SEO specialist.
How to do SEO for free
To do SEO for free, you need to consider these elements:
#1 On-page SEO
On-page SEO includes elements you can control on your website, such as the meta description and title tag, that show up on SERPs as well as the content (both text and photos) throughout your website.
#2 Keywords
Whenever you write web content (blogs, news articles, listicles, title tags, meta descriptions, homepage content, etc.) you need to use keywords naturally. Keywords tell Google what your web pages are about.
For example, suppose you have a spa business, and you write blogs about spa treatments and spa products on your site, then you want your business to show up in the SERPs for spa businesses. So, you need to use keywords such as “the best spa treatments” or other relevant keywords throughout your content, headings, title tags, meta description, etc.
Keyword research is not as tricky as you may think! There are many free keyword research tools that provide keyword suggestions for your blogs. Here are the best keyword research tools you can use:
- Keyword Generator
- Google Trends
- Keyword Surfer
- Google Search Console
- Answer the Public
You can also consider relevant Google keyword searches and Google suggestions.
#3 Off-page SEO
Off-page SEO includes getting links to your content from reputable websites to boost your rankings. To do so, you need to write informative web content that people share with their friends, relatives, and colleagues. You can also promote your content on social media to get more exposure. Email outreach is another important method to earn links from bloggers and industry experts.
#4 Local SEO
If you have a physical business location, then you need to use local SEO to encourage the people in your area to find you when they look for products and services you offer. Google business listing can play an important role in improving your local SEO, so create a “Google my Business” profile as soon as possible.
#5 Technical SEO
Technical SEO includes web design, site security, internal links, duplicate content, etc. These issues often require the need for an expert SEO company or a professional website development company to fix them. If you are a beginner, it is best to hire a professional SEO expert or web developer to solve these issues so as to achieve the best results.
At Portkey SEO Solutions, we have experienced SEO specialists who can help you with your website’s SEO. If you do not have tons of experience but want your business to take off in a matter of a few months, then hiring an expert SEO company is your best option! Give us a call to talk more about SEO!
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