When it comes to your small business website, it should be more than just okay. In fact, a merely okay website will be a major turn-off for many users because your website is a direct reflection of your small business. When consumers see an awesome website, it sends the message that the business took the time and resources to create a platform that equally matches the top-shelf quality of the business. Investing in web design services is a great way to promote your business and boost your brand. Here are 3 tips for an awesome website: Web Design Mora MN
Keep It Simple
Sometimes, simple is better. When it comes to web design, keeping the website simple can be a great thing. Too many buttons, designs, features, words, photos, or other content can be overwhelming to a user. An overwhelming amount of content (or content that doesn’t display properly) appears spammy and instantly makes users wary of a website. The format and display of the content are crucial; it’s important for a website to display the content in a way that makes sense and is also aesthetically appealing to the user. There should be an adequate amount of white space as to not overwhelm the person using the website. When consumers visit a website, people generally want to see clear information that’s professionally formatted. Web designers have knowledge and experience in creating websites and content that keep people engaged with the website.
Add Awesome Content
Incorporating interesting content is a great way to make your website unique. A bespoke content strategy helps to inform your target audience about your industry, brand, products, and/or services. The content you choose to put on your website should be relevant and interesting to your audience while matching the essence of your brand. An awesome website has content that people want to read. However, awesome content creation takes thought and finesse. Content creators specialize in writing bespoke, customized content that can match the tone and essence of your brand. What’s more, is digital marketing agencies create content while utilizing SEO strategies that help a website become more visible on search engines. A website that has quality content and engrained SEO will have a high probability of ranking on the first page of Google and getting a significant amount of web traffic.
Increase Loading Times
One way to set your website apart from the crowd is to have super-fast load times. If a website takes more than 3 seconds to load, almost half of the users will abandon the website to find a different source that will meet their needs faster. Web designers near Mora offer website speed-up services that encourage users to stick around to see the content, products, and/or services on your website. Fast loading times also help improve your search engine ranking, so you’ll have a better chance of increased visibility on Google. Fast loading times will also reduce the bounce rate (or the number of people that leave the website right away). A website speed-up improves user experience and encourages people to further explore the content on your website. (This in turn helps boost your SEO ranking.) An awesome website should have fast loading times that provide users with the opportunity to explore the website quickly and efficiently.
Here atPortkey SEO Solutions, we are proud to serve a wide variety of different industries, including (but not limited to): Construction, Trades, Real Estate, Dental, Medical, Contractors, HVAC, Plumbing, Roofing, Home Remodeling/Renovation, Fitness/Personal Training, Insulation, Manufacturing/Industrial, Automotive, eCommerce, etc.
We offer website design and SEO services in cities throughout Minnesota and Wisconsin, including:
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