Since the increased use of smartphones, local search has become increasingly powerful for small businesses. If people are going through a neighborhood and see something interesting, they quickly look it up on the internet through their mobile phones. In fact, 80% of consumers use search to find local information. Unsurprisingly, local competition is heating up, and if you’re not on top of your local search engine rankings, you’ll surely be left behind by your competitors. This is where local SEO comes in. It helps businesses promote their products and services to local customers at the exact time they’re looking for them online. Follow along to uncover 3 local SEO techniques that can definitely increase your business’s performance. Web Design Elko New Market MN
Coming Up With Local Content
The most old-school way of reaching out to your locality is by writing content meant and optimized for them. Use keywords that have pertain to your target audience’s location, such as city or state names, in your URLs, titles, meta descriptions, and the Alt texts of images. Also, Google’s increasing smartness enables content creators to truly write for users and not just for search engines and key words. Try to use this advancement to build your reputation and establish your goodwill. Promote local industry gatherings, news, employees, and other educational content on your blog. Think of top-of-the-funnel content that goes beyond what your business sells. For more advice on becoming the local authority for your industry, feel free to contact Portkey SEO Solutions, your local web design and SEO company in Elko New Market MN.
A citation is any place your business’s basic details (name, address, phone number, and URL) appear together, typically in an online directory or business listings website. They are popular as they quickly present useful data. This is why, make sure your business is cited correctly and consistently on top online business directories, such as Yelp and Citysearch. Checking with your local newspaper’s website is also a great idea to see if they have a local business directory you can get listed on. Take caution to maintain consistency. Discrepancies like misspellings, abbreviations, lack of suite number and wrong phone number can confuse Google as to which information is correct. If Google’s not sure, the directories may not show your business at all. But paying attention to details here pays off nicely. Not only do citations help customers find your business, but widely distributed grouped presence of your company’s information will help improve your search rankings.
Optimizing Your Google My Business Profile
But before capitalizing on the common citations, claiming your Google My Business (GMB) page is a key step towards helping your business display on important Google services, such as local search results and Google Maps. GMB should always be the first online directory you take ownership of. It’s free and can get you incredible exposure if you’re optimized enough. Fully populate each and every relevant section so that your listing is complete. If you’re a service business and don’t have a location customers or clients can visit, don’t worry as you can choose to hide your physical address as you’re setting up your GMB listing. Use images and videos whose Alt texts have your target location and popular local search words/phrases. If you think your business can do better locally, don’t wait to reach out to the best web design and SEO company in Elko New Market MN.
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