Search engine optimization is a reliable, efficient way to have your website rank high on search engines like Google. Web designers help ensure websites are optimized to be search engine friendly. A quality web design mixed with an effective SEO strategy will help your website get found in relevant searches and bolster your small business’s web presence. Here are 4 strategies digital marketing agencies use when it comes to making a website SEO-friendly: Web Design Albert Lee MN
High-Quality User Interface
User interface design refers to the process that website designers utilize to build on the online platform that users engage with. When you click on a website and search around the home screen, click on different web pages in the website, and look at all of the different elements on the website, you’re engaging with the user interface (UI). A poorly designed website signals to both search engines and users that the website could be old and outdated, filled with spam, or irrelevant to the user’s needs. Website designers specialize in creating high-quality user interfaces that consumers enjoy interacting with online. Several elements play into the user interface such as navigational properties, design elements, and anything a user interacts with on the website.
Optimize for Mobile
Mobile optimization is critical for successful websites, and that fact will continue to gain traction as we move into the future. People are constantly searching on the go for things they need. If your small business doesn’t have a website that can quickly and easily load on a mobile device, users will quickly find another website that will meet their needs. Moreover, a website that isn’t optimized for mobile devices signals that it hasn’t been updated or revamped in a while, and search engines will deem it irrelevant. That means, it won’t show up on the first page of Google, and users likely won’t find your website. Local web designers can help optimize your website for mobile and make sure it will function properly on any device people are searching on.
Intentional Web Content
The content on your web pages is imperative to your website. Content marketing engrained with SEO helps to drive more traffic to your website. If you consistently upload high-quality content that users find engaging and relevant, it draws in your target audience and signals to search engines that people find your content useful. When more people explore your web content, it signals to search engines that people want to see it, and therefore it will rank higher on search engines. It’s important to be intentional about the content you create to ensure it relates to your target audience.
Improve Website Speed
A slow website won’t keep people on the hook. Even if your website looks great and has excellent content, around 40% of users will abandon a website if it takes more than 3 seconds to load. When people abandon a website, it signals to search engines that the content isn’t serving their needs. Several factors contribute to a slow website. Getting a website speed-up is a great way to help ensure your target consumers will stick around and engage in the content on your website.
If you want to boost your small business website’s rankings on search engines like Google, contact your local SEO agency. Portkey SEO Solutions is a full-service digital marketing company that specializes in website design services, search engine optimization, and so many more online marketing services that can help your website get more traffic and thrive online. Contact us today to learn more about what we can do for your website!
Here at Portkey SEO Solutions, we are proud to serve a wide variety of different industries, including (but not limited to): Construction, Trades, Real Estate, Dental, Medical, Contractors, HVAC, Plumbing, Roofing, Home Remodeling/Renovation, Fitness/Personal Training, Insulation, Manufacturing/Industrial, Automotive, eCommerce, etc.
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