Being a small law firm in the Minneapolis and St Paul area can be challenging to obtain clients, especially if you’re only marketing to the mass public through traditional marketing efforts. Getting a lawyer is costly and a big decision in which clients want to make sure they have the best to represent them for their money’s worth. In order to capture these clients who are seeking representation, you need to be appearing in the top search results of keywords that clients are using on search engines as Google. Traditional marketing methods have you marketing to a mass audience where as achieving top positions in search engines through organic results contributes to higher success in obtain the right clients. SEO is an online marketing technique in acquiring positive and high ranking. This is especially beneficial for small law firms or independent lawyers who need online transparency and visibility.
Digital Marketing for Law Firms St Paul MN | 5 Basic SEO Methods To Start For Small Law Firms
Optimize your website by making it mobile-friendly, secured, and organized. Having a mobile-friendly website means making your website responsive to different viewing screens such as mobile and tablets where it would look different otherwise on desktop. This increases user experiencefor the mobile group of users who can navigate your law firm website easily. Secure your website through the purchase of a certificate. This helps Google not cite your website as a possible threat and would otherwise initiate warning to users that your website is not secured. Organize your website with relative pages and information in order for users can easily find what they are looking for. This also aids search engine bots that crawl your website to track the data of your site and know exactly what each information is about.
All of these optimization techniques for your small law firm website will help your ranking and credibility. Users as well as Google will trust your site and business, which will lead to higher traffic and incoming clients.
Optimize keywords in your website and content for your small law firm. You will have to do some keyword researching to figure out the best keywords to use. Steer away from popular and general keywords such as lawyer and attorney. Use unique keywords by adding specific details and adjectives to the keywords relative to your practice. Instead of the general “lawyer” and “attorney”, consider using “top lawyer for divorce” or “attorney at law for criminal”. We also suggest adding target locations for your digital marketing efforts such as “St Paul MN”. This helps users find you locally and nearby, ranking you higher on Google Maps.
Content includes images, media, blogs, and other relative information that would be helpful for users that are on your small law firm website. Images and media have an option with alt-text in which would appear in the event that your image is not working. Insert your unique keywords and description of the image here to optimize it for SEO and keywords. In your blogs, use multiple unique keywords relative to the content and bold/italicize them. Implement this throughout your whole website and web pages to rank high for those keywords in search results.
Google my Business
This is one thing many businesses forget to do – claim your business on Google my Business. Fill out all the required information completely and correctly in order for Google to recognize your law firm. This helps users find you easily on Google and can help you appear in the top right corner as a credible law firm for keywords that you rank for. Users are more likely to click through to your business when you appear in that position, including being in at least the top 3 ranks.
Integrating a Google Maps on your website is also super helpful. It might not have as much of an impact as the other methods, however, it still aids in SEO and positive ranking, especially for Google of course. Again, users can find you more easily on local and nearby search results. This also helps user locate you more conveniently and gives more credibility to your Google Business.
Digital Marketing for Law Firms St Paul MN | Optimizing Search Results for Small Law Firms
Are you a small law firm in St Paul MN seeking to obtain more clients? More and more users are engaged in digital and search engines to find what they are looking for. SEO helps these users find you easier when you’re in the top search results, making your clients come to you instead of you going out to find them. Small law firmsalso have a harder time against bigger law firms who have an established reputation. SEO will put you in front of the right clients while continuing to achieve all of this organically.
Digital Marketing for Small Law Firms St Paul MN | Portkey SEO Solutions
Digital Marketing for Small Law Firms St Paul MN | Call us today at 651.500.6289!
Portkey SEOprovides search engine optimization through tactical website analysis and online marketing services. The primary purpose of our services is to provide our clients with more business. You might know that your product or service is the best. We will help make sure everyone else knows that as well. That is what we do! We achieve this by keeping our clients up-to-date and involved in the optimization process of their business website by providing weekly reports and 24/7 availability to take any questions or concerns. Web Design and SEO Services we provide include increasing website traffic, improving keyword efficacy, monthly optimized blog posts, external links and backlinks, management of all social media outlets, website design and development, and overall increased website ranking. We love our customers and strive to achieve and maintain the results we promised! Call us at 651.500.6289 for more information from your local Minnesota Online Marketer in St Paul, MN!
Digital Marketing for Small Law Firms St Paul MN | We offer all our Website Design and SEO Services in the following cities in Minnesota:
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