Restaurants big or smallare at every corner and you can find one easily near you just by searching on Google Maps. Fast food and chain restaurants dominate every corner. If you’re a small, local restaurant, just relying on traditional marketing methods and foot traffic won’t get you anywhere in this day and age. This is why you should be appealing to more than the customers that pass by your restaurant. The most prominent way to reach a wider audience and the “right” ones that are looking for you (without knowing who you are) is digital and online marketing. This reaches users that are interested, nearby, and have searched for what you may offer at your small restaurant. Even better, they love what you offer, take pictures, tag your local restaurant, share it on their social media and boom – you have multiple streams of new customers far and wide. Learn the 4 major digital marketing methods that will take your small, local restaurantup a notch.
Small Restaurant Marketing St Paul MN | Small Restaurants Need These Digital Marketing Techniques
First and foremost, do you have a website to start off with? This is so important as even if you don’t think it is necessary, it is such a critical aspect of your online transparency. You don’t have to be fancy, a simple and clean website to start off with is perfectly fine. But follow these guidelines to make sure it is optimized for search engine crawls to rank high in search results and increase user experience. Organize your website with a modern theme to display your menu and offerings. Make sure you have your location(s) and contact information correctly along with a Google Map. Do you have take-out/deliver? Implement plug-ins and contact form for users’ convenience. These makes your website engaging and user experience is positive. If your users are happy and keep coming in, your online traffic increases to which Google acknowledges your credibility and will rank you positively high in search results, especially for local and “near me” searches. Don’t forget to also add your social media links for users to easily follow you and share your content!
Google my Business
Don’t forget this important aspect of Google Search. This is often looked over in starting your digital marketing needs. It may not give the greatest impact however, these little specks add up and help you in the long-run of your small restaurant marketing efforts. Claim your business on Google to make it easier for users to find you and Google to recognize you. This also helps when users search locallyand your business appears in the top right corner, putting the spotlight all on you. Being positioned there will shoot your click-throughs and online traffic through the roof.
Reviews have so much potential these days as well. Before we buy anything or go anywhere, we always look up reviews first to help us decide. Google also reviews the testimonials on your small business. High-rated restaurants would top other local, small restaurants. Having no rating is also like a zero-rating because there is no credibility to give on your end. Ask customers to leave reviews on Google and other rating websites, and post them on your website as well to aid in SEO. The higher your rating is, the more people are willing to come to your local restaurant and boost your sales.
SEO (search engine optimization) is basically being recognized by Google and other search engines as a credible and good local restaurant. They will rank you positively and higher for keyword search results. There are many methods of SEO you can utilize that will optimize your search results as search engine bots crawl through your website and other web pages related to your small restaurant. Some basic SEO methods that can help you are mentioned above. Using unique keywords is also one we are fond of. The most critical SEO technique is link building. This is where you want to link internally on your website and create great content for other users to share on their pages and social media. This will build your credibility even further and top you off in search results.
Small Restaurant Marketing St Paul MN | Portkey SEO Solutions
Small Restaurant Marketing St Paul MN | Call us today at 651.500.6289!
Portkey SEOprovides search engine optimization through tactical website analysis and online marketing services. The primary purpose of our services is to provide our clients with more business. You might know that your product or service is the best. We will help make sure everyone else knows that as well. That is what we do! We achieve this by keeping our clients up-to-date and involved in the optimization process of their business website by providing weekly reports and 24/7 availability to take any questions or concerns. Web Design and SEO Services we provide include increasing website traffic, improving keyword efficacy, monthly optimized blog posts, external links and backlinks, management of all social media outlets, website design and development, and overall increased website ranking. We love our customers and strive to achieve and maintain the results we promised! Call us at 651.500.6289 for more information from your local Minnesota Online Marketer in St Paul, MN!
Small Restaurant Marketing St Paul MN | We offer all our Website Design and SEO Services in the following cities in Minnesota:
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