With the increasing number of identity and information thefts, its no wonder users are being more careful about the websites they visit. Having a website increases your business credibility, but it does not mean users will easily trust in entering their information on your website, even if it is just their email for subscription.
Website Development Minneapolis, MN | Non-Secure Websites Affecting Positive Ranking
In our blog post on 3 SEO mistakes affecting your Google ranking, we highlighted on having a secure website. Google had announced in 2014 that they saw a positive signal in secured websites, making it possible for them to have a positive ranking and rank higher. Although they said they would be giving time for websites to switch, it’s going on 2019 and websites are taking the hit as Google has taken bigger steps in precaution. Now, users are receiving warnings on unsecured pages with a “Not Secure” warning by the search browser, or a pop-up page warning before entering the site on riskier websites. What does this mean for you?
More and more users are wary of “Not Secure” sites. If you have any kind of forms, such as contact or appointment forms, or subscription plug-ins, you should definitely secure your website. This makes your website not only trustworthy, but protects your clients’ information safely. This can increase your conversion rate and decrease the bounce rate as users can depart from your site if they are doubtful of its security.
Website Development Minneapolis, MN | How To Secure Your Website
To secure your website, you need to purchase a SSL certificate from the Certificate Authority (CA). This can be obtainable through your website host if they provide it, domain host, or you can purchase from other hosts such as Geotrust or SSLS. You also need to decide what kind of certificate to purchase: single, multi-domain, or wild card. Certificates can range from free to a few hundreds depending on your host and your domain name. They also range in length, with some for 90-days and some for a year or more. Decide which one best suits your needs before purchasing. Once it is purchased, it needs to be installed. We recommend having your local web development agency to install it for you as technical issues can arise. The switch from non-secure to secure is critical, so make sure the process is done correctly and smoothly.
If you don’t have users enter information on your page or any type of forms, you might be wondering, “Do I really need to secure my website?” The answer is no. You don’t NEED to, but you SHOULD. Google will continue to push security as they want to keep users safe and happy. If you want your website to have positive ranking and to have more transparency, we highly recommend you to secure your website.
Website Development Minneapolis, MN | Portkey SEO Solutions
Website Development Minneapolis, MN | Call us today at 651.500.6289!
Portkey SEO provides search engine optimization through tactical website analysis and online marketing services. The primary purpose of our services is to provide our clients with more business. You might know that your product or service is the best. We will help make sure everyone else knows that as well. That is what we do! We achieve this by keeping our clients up-to-date and involved in the optimization process of their business website by providing weekly reports and 24/7 availability to take any questions or concerns. Social Media Management and SEO Services we provide include increasing website traffic, improving keyword efficacy, monthly optimized blog posts, external links and backlinks, management of all social media outlets, website design and development, and overall increased website ranking. We love our customers and strive to achieve and maintain the results we promised! Call us at 651.500.6289 for more information from your local Minnesota Online Marketer in Minneapolis, MN!
Website Development Minneapolis, MN | We offer all our Website Design and SEO Services in the following cities in Minnesota:
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