We can’t stress enough how crucial it is to have a website for your business, no matter how small it is. But for your website to be found, it needs to rank high on the first pages of Google. This isn’t any quick and easy feat – positive ranking for your website has many factors. The most common and effective methods are to distinguish your keywords from high competition, optimize your pages, create landing pages and internal links, and securing your website. Following these essential strategies will boost your ranking and increase traffic to your website.
Local Web Designer Eagan MN | Get Your Website Positive Ranking
Now, you will have similar keywords with others in the industry in your services and offers. To avoid being in the competitive mix, use a less popular version of keyword choice. For example, a popular search can be “ice cream”. Instead, using an alternate version such as “icecream” can help you rank higher although there are less searches for the term. However, you will get more traffic in the top ranking for the less popular search than if you were in high competition ranking in the 20th position of the popular keyword.
Another method is to use keyword modifiers. Add other descriptive to your keywords. Following the example above, use “best ice cream” or “finest ice cream” to distinguish from the popular keyword search. Forming a more specific target of keywords will drive more traffic and help your website rank higher.
Optimize the pages on your website to rank higher by mixing up your keywords for search results. This means not placing the same keywords all over the page. Mix it up with different phrases. If the title page is “Computer repair”, use other phrases such as “fix computers” or “restoring computers”. Websites will rank higher when they are optimized for varying searches within the keyword context.
Landing Pages & Links
Your website will rank higher with more pages and linking in-between your pages. Instead of having one page listing all your services, divide your services into subpages where you can optimize for keywords. Then you can also link these pages on your main page or other landing pages. Another method in landing pages is in which it is created for keyword optimization but do not necessarily need to be posted on your website or linked. It can appear in search results where Google algorithms can trace it back to your website, boosting credibility and optimization, but users would essentially not be able to just find it through your website.
A secure website is crucial now as Google continues to push this. It is proven to have positive ranking with a secure website. Google on the other hand warns users with a ‘Not Secure’ tag by the search bar or worst, notifies user on-page before they are redirected to the website. This falls back to credibility and how trustworthy your website is. The more Google sees your site as trustworthy, your website ranks higher.
Local Web Designer Eagan MN | Portkey SEO Solutions
Local Web Designer Eagan MN | Call us today at 651.500.6289!
Portkey SEO provides search engine optimization through tactical website analysis and online marketing services. The primary purpose of our services is to provide our clients with more business. You might know that your product or service is the best. We will help make sure everyone else knows that as well. That is what we do! We achieve this by keeping our clients up-to-date and involved in the optimization process of their business website by providing weekly reports and 24/7 availability to take any questions or concerns. Social Media Management and SEO Services we provide include increasing website traffic, improving keyword efficacy, monthly optimized blog posts, external links and backlinks, management of all social media outlets, website design and development, and overall increased website ranking. We love our customers and strive to achieve and maintain the results we promised! Call us at 651.500.6289 for more information from your local Minnesota Online Marketer in Eagan, MN!
Local Web Designer Eagan MN | We offer all our Website Design and SEO Services in the following cities in Minnesota:
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