The Top 7 Elements of A Well-Designed Website

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A well-designed website is important to build a strong online presence and attract your target audience. There are seven key elements of good web design, every one of these elements impact user experience, search engine rankings, traffic, and conversions. Thus, make sure that every element is up to par.

Element #1 Navigation

Navigation includes accessibility and usability of your website. Strong navigation ensures that your visitors stay on your website for a long time as they know where they are and how they can move from one web page to another.

Not just that, consistent navigation lets search engines index the significant information on your site effectively.

So, your navigation items should be consistent and clear; for instance, provide easy access to menu items from every web page.

Element #2 Web Friendly

Your website should be web-friendly. A beautiful and informative website is useless if it is not web-friendly.

Make sure that your website works on all browsers. Use all necessary alt tags, meta tags, and SEO tools. Also, pay attention to your website’s search engine placement and visual appearance.

Element #3 Visual Design

The visual design of your website should appeal to your visitors. Good graphics, typography, and colors are a great way to impress your target audience and let them know that your business is credible and trustworthy.

However, try not to go overboard with animation, flash intro, GIFs, etc. Minimalist designs are the key to creating a beautiful website.

Element #4 Content

Good content is the spine of your website. Powerful content plays a key role in search engine placement and visitor attraction.

Make sure your web content is easy to read, engaging, informative, and well-thought-out.

Element #5 Brand Consistency

Your website is the reflection of your brand. Your visitors should be able to make a visual connection between your business, logo, location, social media, and print copies.

Brand consistency leads to the memorability of your business and portrays your business as a professional in the industry.

Element #6 Search Engine Optimization

Search Engine Optimization is another important element of a well-designed website. This means that visitors can see your web pages at the top of search engine results.

For instance, if your target audience is looking for “SEO experts in Minneapolis”, then optimize your content for this keyword to attract more visitors.

Moreover, search engines should be able to crawl your web pages easily. A sitemap can help in this regard. 

Also, make sure your content is SEO-friendly.

Element #7 Interaction

A well-designed website engages your visitors, holds their attention and encourages them to get in contact with you. After all, the ultimate aim of your website is to attract your target audience and “convert” them into loyal customers.

Your website should be able to generate more leads, improve sales, and promote your products and services.

The Takeaway

A well-designed website is important to growing your business. So, you need to use these key elements to create a well-designed website that grabs the attention of your target audience and makes them want to come back for more. However, note that the relationship with your web designer is the key to developing a good website, so choose a professional web designer such as Portkey SEO Minneapolis.

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