SEO for therapists is more important than they think. SEO can be tricky but optimizing and improving your therapy website is the best way to earn clients. Let’s see how SEO for therapists can help them grow their businesses.
There are many ways that therapists can use to grow their online practice. In this blog, we discuss the top SEO for therapists’ tips you need to follow now.
#1 Conduct keyword research
Keyword research is worth the time and effort. To conduct effective keyword research, you need to consider your top three competitors. Go through their website and blog section, and note the keywords they use in their content.
Head over to Google, put in those keywords, and see if their website ranks for those keywords. If they are on top of search engine results, it means that they have optimized their content well.
You should incorporate those keywords on your website now. Use Google’s Keyword Planner to find out similar keywords and take a look at Google Suggests.
Make sure your keywords are relevant to the products and services you offer and are searched frequently for by your target audience.
#2 Create keyword-rich title tags
The title tags inform search engines what a web page is about. So, they play a key role in your SEO strategy.
Create short title keyword-rich title tags. Your title tags should be 70 characters (including spaces) and the keywords should be placed in the order of importance.
Also, use title tags relevant to therapists. Do not duplicate title tags as you may get a hit from Google, which is not a good SEO for therapists’ strategy.
#3 Content creation is important
Content plays a key role in improving the authority of your therapy practice on the web. So, once you have created a list of relevant keywords, it is about time you start using them in your content.
Make sure your content is informational. Write at least 500-word blog posts and create a posting schedule, too.
Moreover, do not stuff your content with keywords. Make sure your content sounds natural. Focus on the first paragraph of your content in terms of keywords.
Use images and alt text. Interlink your content with your services pages, as well.
In short, the better your content, the more the revenue.
#4 Use free SEO tools
SEO is a cost-effective way for therapists to grow their businesses. There are many free SEO tools available on the web that you can use to conduct keyword research, optimize your content, and boost your marketing campaign.
Here are some of our favorite free tools:
Google Search Console
Yoast SEO Plugin
Broken Link Finder
Try these out for yourself!
The above-mentioned SEO for therapists tips are the key to achieving growth on the web. Use the free SEO tools to optimize your private practice’s blog and website.
Struggling to grow your therapy on the web? Fret not! At Portkey SEO Solutions, we have a team of SEO experts who know the exact tools, techniques, and strategies required to improve the growth of your website. Get in touch with us to book a consultation with an SEO professional now!
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