SEO For Interior Designers

SEO for interior designers is a must-have to ensure that prospective customers find your business. Unfortunately, SEO for interior designers is tricky; there are many interior designers trying to appear on the first page of Google, and if you are not an SEO expert, you may not be able to use local SEO.

But we have good news: You can use these tips and tricks to easily use SEO for interior designers and improve your ranking on search results. You can also hire an expert SEO company to rank your interior design business on top of SERPs.

#1 Use keywords to market your business

Many designers try to rank their business using contemporary keywords such as “interior designer” but many people search for interior designers with the older industry keywords like “interior decorator”. So, do your research to identify the best keywords for your business.

Also, it is important to differentiate between the short-tail and long-tail keywords. The competition for short-tail keywords is higher, so you may not be able to rank for them. It is best to identify a list of long-tail keywords and try to rank your company for these keywords.

#2 Add business information on your homepage and contact page

Add your company name, location, and phone number on your homepage and contact page to make it easier for search engines to crawl your site and verify your business on Google business listing database.

Interior designers tend to embed this information inside images and animations. Search engines cannot crawl this information. So, make sure to add this information in plain text. You can have both an attractive and SEO-friendly design as an interior designer.

#3 Optimize service page

Write longer content (services, testimonials, pricing, etc.). You cannot add enough keywords to a 300-word page. So, write detailed content (about 700 to 1000 words) about your services to target multiple keywords.

Make sure to include keywords in your content in the right places such as the title, URL, headers, meta description, first and last paragraphs, etc. Use relevant keywords at least 8 to 10 times on a 100-word service page.

#4 Include your business listing in web directories

List your business in web directories to ensure that your business information gets distributed and you earn a higher SERP ranking. Update your Google business listing, add accurate information, and keep your business information up-to-date.

Look for interior designers in your area and see what directories they appear in. Then, list your business in those directories, too.

#5 Share photos on Instagram, Pinterest, and Flickr

People look for interior design inspiration on Instagram, Pinterest, and Flickr. While many people here look for DIY projects, your business can still benefit from social media interactions. Add your business links to social profiles so when people share your content, search engines consider that as a signal for popularity.

Pinterest is one of the best ways to increase traffic to your website. So, if you do not have time, make sure to use Pinterest and add your site’s link to the photos.

#6 Post videos on YouTube

Since interior designing is a visually oriented profession and only a few designers add videos of their work to their content, you can gain a competitive edge by displaying your designs as an effective means of conveying information.

If people like your work on YouTube, they are more likely to head over to your website and hire you for their home renovation projects.

#7 Consider Technical SEO

Here are a few tips and tricks to set up basic technical SEO for interior designers:

•         Pay attention to the site’s navigation; every web page should be a click away
•         Keep your site’s data safe with Secure Sockets Layer (SSL)
•         Make sure your site is optimized for mobile phones
•         Fix and replace broken internal and external links
•         Submit a sitemap

#8 Hire a professional SEO company

If you are a beginner, leave the more advanced SEO for interior designers features for experts such as Portkey SEO Solutions! Our professional SEO specialists can help your interior designing business rank on top of Google and earn more revenue in just a few months. Give us a call to get a quote now! 

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