SEO blogs are the new type of broadcasting today. As the internet has evolved, many bloggers have realized that they need SEO for their blogs to survive. SEO adds to the value and performance of blogs. In this article, we shed light on SEO benefits for bloggers.

Here are the major benefits of SEO for bloggers.

Rankings and Visibility

One of the greatest benefits of SEO for bloggers is increasing visibility, which means making it easier for your target audience to find you when they look for something that your blog offers. Visibility affects your ranking on the search engines as well.

The higher your blog ranks on a search engine, the more likely your target audience will see you and open your blog, so it is crucial to improve your organic ranking on a search engine such as Google or Bing. The more effective your SEO, the higher you rank on SERPs, and the better your blog’s visibility on the web.

Web Traffic

One of the major aims of SEO is to increase web traffic, and when you increase your blog’s visibility and ranking on a search engine, you increase traffic to your blog. The number one result on Google receives about 32% of the total clicks and if you move up only one spot on the search engine results page, you can improve your blog’s CTR by 30.8%.

The grand prize for many bloggers is the “Featured Snippet” which is also known as the “Position #0” as it shows above the first position on a Google search. This is generally content that belongs to the landing page of a blog and answers a query that people mostly search for. Winning the featured snippet is a pot of gold for bloggers as it can give a huge boost to the organic click-through of a blog.

So, if you want more web traffic to your blog through a search engine, you need to incorporate the basics of SEO in your blog to rank among the top seven positions on a search engine result page.

Page Authority

Page Authority (PA) is becoming increasingly important to search engines as more web users look for authoritative blogs. Authority typically means that people trust your blog on the internet, mainly because you offer relevant, informative, and high-quality content.

Page Authority scores range from 0 to 100 and the blog that ranks higher has the most authority on the web. Page Authority is not easy to achieve but many experts believe that getting external links from trustworthy and well-visited blogs helps improve Page Authority.

User Experience

SEO is also important to improve the usability of your blog, which creates a positive user experience. For instance, you should take steps to make your blog more responsive for mobile visitors. Similarly, you should improve load speed to lower your blog’s bounce rate.

Moreover, you should focus on the design and development of your blog. All these factors may appear minor but play a huge role in the success of your blog over time.

The Takeaway

There are many benefits of SEO for bloggers and bloggers can use various strategies to effectively incorporate SEO practices in their blogs. SEO does not only improve the visibility, ranking, and page authority of a blog but also helps improve user experience. Want to enjoy SEO benefits for bloggers? Contact our professional SEO experts at Portkey SEO Solutions now!

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