Social media is an excellent way to network, reach your target audience, and use metrics for brand monitoring. In Part 1 of the Social Media Analytics blog series, we went over how it’s important to monitor your profiles and to consider key metrics pertaining to your followers, your consumer engagement, and your reach. Here, we’ll look into your target audience, which is the group of consumers that could benefit from your products and/or services. Here are some key considerations when it comes to reaching your target audience: Website Design Shakopee MN
Mentions & Reach
Social listening involves monitoring the mentions of your brand and products on social platforms. Metrics can often track brand awareness, product popularity, and consumer demands. The more you understand the wants and needs of your target audience, the more mentions you’ll get. Many businesses also track specific campaigns as well as the general industry, also checking in on competitors to see what they’re doing and what’s working for them.
Tracking your reach is also a great way to determine how many people saw your brand mentioned on social media platforms. Remember, reach doesn’t necessarily correlate with the number of mentions your brand receives. If an influencer who has a large quantity of followers mentions your brand, it will be seen by a larger number of people compared to a social media user that has significantly less followers.
Major consumer demographics to consider are people’s age, gender, language and geographical location. Social listening is able to determine who the consumers are (and their demographics) that are mentioning your brand. Using this data to your advantage can be key in knowing how to represent your brand and how to best engage your target audience. For example, if you are seeing young females (or people who identify as females) from the mid-west area of the United States mentioning your brand in the highest volumes, you can focus campaigns on what you determine to be relevant considering the demographic data.
This is a crucial consideration when you’re monitoring your social media. Social listening tools are often able to determine the overarching sentiment of your brand, products and/or services, customer service, etc. If you’re noticing a higher volume of negative mentions, you have the resources available to help you determine the core issue, and give you the opportunity to fix the issue and communicate with concerned consumers. Your digital marketing agency in Shakopee, MN offers social media marketing services like brand monitoring that helps you improve and track your online reputation.
As previously mentioned, influencers naturally have more capability to reach a broader audience because they are recognized on social media by larger numbers of people. Many social listening tools have the capability to monitor influencers who have mentioned your brand or keywords. Considering if you have multiple social media platforms, if even a few influential social media presences mention your brand, your reach has increased significantly.
We know that reaching your target audience is incredibly important, and knowing how to effectively reach and understand your target audience will help you reach your goals as a business. Continue considering the number of mentions and the reach of your brand, the demographics of your consumers, the sentiment of your mentions, and track influencers that recognize and mention your brand. Follow Portkey SEO Solutions for the next part of the Social Media Analytics blog series.
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