It can be challenging to navigate through social media analytics, but digital marketing agencies can make it easier to understand the particulars. We broke down the basics in a four-part blog series to help you understand what data is most relevant to your small business: your profiles, your target audience, your competitors, and your web traffic. Here are some important things to know about your social media profiles: Website Design Prior Lake MN
When you look to your profiles, what types of content are you aiming to publicize, and how is it helping you reach your ultimate goals? Are you wanting to interact with a broader audience? Gain web traffic and conversions? Put out engaging content? Are you meeting your own expectations in terms of what you want to see published on social media? Put yourself in the shoes of your target audience and determine if it’s relevant, follow-worthy content. If not, what changes can be made? We offer social media marketing services to help your business determine what will engage your consumers and help you gain followers that support your business.
Something important to consider within your social media analytics is the number of followers your business has. Your business’s followers helps you gauge how much your audience is expanding; followers mean long-term engagement and interest. A number of social media platforms, Facebook included, have metrics that help you understand the size of your current audience. Likes are another key indicator that your business is getting recognition and consumers are showing interest and support. Checking your Insights and Analytics within your profile can help you understand how your metrics have changed over time.
If you notice your social strategies aren’t working, all is not lost–you are in control. Your business’s social media page is your asset because you can control what types of content you’re putting out and can make any necessary changes if you feel like you’re not engaging your targeted consumers. Consumers generally engage with your business profile through likes/reactions, comments, and shares. Each of these actions have different purposes: likes indicate approval, comments initiate conversation and potentially inquiry, and shares indicate the desire to notify other consumers about your business, products, and/or services.
Reach is a similar concept to the views and impressions on your social media profiles. You can generally measure your reach in two ways: amount of reach per post, and amount of reach throughout certain periods of time. Your reach shows your potential audience; in other words, how many people could potentially take an interest in your business. Social media algorithms generally show content to the users that have engaged with similar interests through their social media, which exposes target audiences to your brand. Generally, the more followers and consumer engagement you have, the farther your reach will be. Continue checking your metrics to stay informed about the audiences your business is reaching.
This blog post has covered how your profile’s metrics are important for attracting followers, consumer engagement, and reach. Portkey SEO Solutions is proud to offer social media marketing services that focus on creating a quality and engaging profile and consumer satisfaction. In the next post, we will dive further into how your social media analytics can focus on your target audience.
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