Social media analytics is a great way to collect data about your consumers to make informed marketing decisions. It can be easy to get lost within the analytics because there are so many aspects of business to potentially analyze, but your local digital marketing agency in Savage MN has helpful tips to get the most out of your social media strategies. Knowing what to analyze is a key piece of understanding social media analytics, so we broke it down into easy to digest, actionable steps when you look into your social media metrics. Here are some things to consider when looking into your competitors: Website Design Savage MN
Your Competitor’s Strategies
Looking into your competitors is a wise step in understanding your industry: what is and isn’t working, potential reach, consumer demographics, target audiences, content marketing, and so much more. The information you have available on your competitors won’t be as vast as the information about your own profiles, however, analyzing some of their social media strategies is still possible. Statistics that are available to you are usually reactions and number of followers. Recording the reactions, comments, and shares of your competitors is also a good step to understand their consumer engagement.
Business strategies and hiring strategies are also helpful to keep track of. These things can help you determine what may or may not work for your particular brand, consumers, employees, and products and/or services. Facebook lets you pick a number of competitors and you’ll receive monthly growth stats in your Insights. Gathering basic data such as how quickly their brand is growing, how often they post content, consumer engagement, product information, and more, will help you understand their strategies and goals.
Products and/or Services
Social media marketing is a fantastic way to raise brand awareness. When it comes to analyzing direct competition, often you’ll notice that you have similar business goals and action steps to get to those goals. Sometimes, even your products and/or services are similar. Looking into specific products and/or services that set your competitors apart from other industry competition is helpful to understand what consumers are enjoying (or not enjoying). Looking into campaigns and reading up on comments that relate to particular products and/or services can help give insight about what is or isn’t working well for them, and you can make your own adjustments accordingly.
Creating a monitoring topic for a competitor’s brand and then comparing it with yours can help you learn important trends and see your product and/or service overlap, brand reach and awareness levels, and so much more. The number of consumers they engage and in what ways are things you can bring back to your own brand, whether it be in a similar way or something totally different. Maybe your competitor has a business strategy that revolutionizes the way they engage consumers or a campaign that reaches farther than you’d expect. If you’re observing and analyzing, you’ll always have new things to learn.
Analyzing your competitors through social media is great to not only learn about them, but also learn about your own brand. Comparing your competition to your own brand is made much easier with social media metrics. Analyzing your competitor’s strategies, the products and/or services they offer, and their levels of consumer engagement are all important in helping your brand’s growth and understanding different faces in the industry. Follow Portkey SEO Solutions for the final Social Media Analytics blog post where we will cover web traffic.
We offer Website Design and SEO Services in the following cities in Minnesota:
Minneapolis | Roseville | St Paul | South St Paul | North St Paul | Coon Rapids | Brooklyn Park | Minnetonka | Edina |Woodbury | Lakeville | Eden Prairie | Fridley| Maplewood| Shoreview| Arden Hills| Mounds View| Maple Grove| Shakopee| Chanhassen | Plymouth| Golden Valley| Victoria| Champlin | Chaska | Prior Lake | Savage | Hopkins | Andover | St Louis Park | New Brighton | Apple Valley | Burnsville| Ramsey| Anoka| Crystal| Ham Lake| Bloomington|Blaine| New Hope| Richfield| Spring Lake Park| Columbia Heights| Brooklyn Center| Eagan| Little Canada| Mendota Heights| Oakdale| Vadnais Heights| White Bear Lake| Stillwater| Centerville| Falcon Heights| Forest Lake| Gem Lake|Hugo| Lino Lakes| Lauderdale| Mahtomedi| North Oaks| Hudson| Lake Elmo | Grant| Bayport| Newport| Pine Springs| Inver Grove Heights| Rosemount| Orono| St Anthony | Circle Pines | Lexington | Inver Grove Heights | Osseo | Ham Lake | Hudson | East Bethel | Wayzata | Rosemount | Constance | Rogers | Dellwood | Corcoran | Crystal | Medicine Lake | Falcon Heights | Hopkins | Hastings | Mendota | Mendota Heights | Sunfish Lake | Apple Valley | Cottage Grove | White Bear Township | St Paul Park | Newport | Pine Springs | Grant | Willernie | Birchwood Village | Mission Creek | Hinckley | Friesland | Sandstone | Cambridge | Isanti | Bethel | East Bethel | Pine City | Rush City | Rock Creek | West Rock | Greely | Rush Point | Harris | Stark | North Branch | Stacy | Lindstrom | Chisago City | Wyoming | Columbus | Scandia | St Francis