Updating your website is crucial to meet the needs and preferences of your users for better user experience. You have to consider the appeal, ease of use, structure, and content. On top of that, SEO can be hard to understand to optimize your website for ranking and to appear on the first pages of search engines. Here are a few starters if you are considering redesigning and updating your website while improving optimization.
Website Development White Bear Lake MN | Optimizing Website Structure
You want your site to be clean and organized. That does not mean you have limited content and pages. The more landing pages you have, the more your website gets indexed – leading to better ranking. The best structure is to have a main page with subpages and quality content within. This is how we usually structure our website designs:
Services example 1
Services example 2
Services example 3
Here is an example from our client, with additional subpages to their services.
Along with this, your URLs for each of these pages should have keywords that describe them so that when it is being indexed, the bots easily understand your website. It is organized and easy to follow for your users as well. See the example of our page below:
Website Development White Bear Lake MN | Optimizing Website Pages
For SEO and ranking, page titles are the most powerful on pages for positive ranking as it shows as a header in most search results. Therefore we can optimize it for SEO and users by including keywords of location and your brand. It follows the same structure as we do with our blog titles. For our client spotlights, we have it as follow:
Interior Designer in Woodbury MN | Elements and Principles
“Interior Designer” is the keyword, “Woodbury MN” the location, and “Elements and Principles” is the brand (the company). This makes it relevant to search results andoptimized for keywords.
Website Development White Bear Lake MN | Optimizing Page Content
The structure here is the headers and the body. You have your H1, H2, H3, etc. Your page title is usually H1, so use the other headers for relevant content in your page as we do here on our blog. The title is H1, main ideas of content are under H2, and information on our company are in H3 and H4. This optimizes your page for (again) keywords and followers can read through easily understanding the information. With relevant information, your content is appealing to your users and improves SEO, optimizing your website.
DON’T forget about internal links. Most businesses with multiple services and locations will link them alternatively. For example, their service pages will have relevant links to locations the services are offered and vice versa. This helps guide your users and urges them to your other pages. Doing so can also increase click-through rate. Additionally, SEO is improved and optimizes your website links. You can see our internal linking throughout this page as well with links on keywords that lead you to other relevant blog posts.
Website Development White Bear Lake MN | Portkey SEO Solutions
Website Development White Bear Lake MN | Call us today at 651.500.6289!
Portkey SEO provides search engine optimization through tactical website analysis and online marketing services. The primary purpose of our services is to provide our clients with more business. You might know that your product or service is the best. We will help make sure everyone else knows that as well. That is what we do! We achieve this by keeping our clients up-to-date and involved in the optimization process of their business website by providing weekly reports and 24/7 availability to take any questions or concerns. Social Media Management and SEO Services we provide include increasing website traffic, improving keyword efficacy, monthly optimized blog posts, external links and backlinks, management of all social media outlets, website design and development, and overall increased website ranking. We love our customers and strive to achieve and maintain the results we promised! Call us at 651.500.6289 for more information from your local Minnesota Online Marketer in White Bear Lake, MN!
Website Development White Bear Lake MN | We offer all our Website Design and SEO Services in the following cities in Minnesota:
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