Search Engine Optimization (SEO) refers to a set of strategies that help your website rank high on search engine results pages. Search engines a simply online encyclopedia’s such as Google, Bing and Yahoo. Website Design North Oaks MN
Here are some SEO strategies that can help your website rank well online:
-Set up an XML sitemap and make sure to submit this on Google Search Console, this step is VERY important, because if Google can’t track your content, it will not rank your content on search results
-As soon as your website is complete, do a website speedup & compress all large sized images (if necessary). Never upload videos directly, just link through youtube or vimeo, etc.
-Create consistent & relevant content on your website (i.e., via blogging) on a monthly basis
-Optimize your landing pages & any content on your website, such as blogs/posts (i.e., insert metadata, alt text, pictures/video content, internal links, etc.) – YOAST plugin can help specifically for WordPress websites!
-Bold & Italicize any high ranking keywords in your copy
-Optimize your pages and posts for mobile phones and tablet screen sizes
-Incorporate CTAs (i.e., call-to-action buttons, hyperlinked text to contact/products/services pages, contact form, website chatbox, scheduling apps, etc.) – anything that makes it easier for your website visitor to CONTACT you or find what they need with ease
-Create, verify, and optimize your Google My Business page and link it to your website
-Share relevant and engaging content on social media with links that direct users to your website (such as, blogs you wrote or landing pages you created)
-Invest in online directory listings to add credibility to your business and to create powerful backlinks to your website (which will help your website rank well online)
-Fix technical SEO issues, such as duplicate content, broken links, etc.
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