Congratulations on becoming a dentist! Now, you want to help people by taking care of their oral hygienes and are planning to get a website (or update an existing one) for your clinic. However, there are some differences you would want to take note of. Is there specific information that people expect to find? How useful would a good organization be? Read on to find the answers to your queries. Website Design Eden Prairie Minnesota
Planning Your Content
It is important to remember that the majority of people who will visit your website will be those who are already in need of dental care. Thus, you should take care to clearly mention your location, hours, and contact details in all the relevant places. You should also list and briefly describe all the services your clinic offers so that people are aware from the start that you can solve their problems. Stating your credentials is a must as this helps in establishing merit which further assures your patients that they are making the right choice. Another piece of information you might want to give is whether you accept insurance and, if yes, which kind. Thinking in advance about what concerns your patient (customer) would have can lead you to provide a better website experience as they would have a lot of their questions answered form the beginning.
As you might guess, dental websites can easily get crowded with data. To make sure your viewers can see all the information, you need to organize it properly. Ease of use and quick access are key here, and nothing beats a conveniently designed navigation bar/menu that sorts the website’s content into appropriate pages, such as Home, About Us, Contact Information, Insurance, Services Offered, Blog/News, and Client Testimonials. You should always have an “About Us” section as it can greatly help you in making the perfect first impression. A good “About Us” page will make it easy for potential patients to get familiar with you long before your first in-person interaction. You can talk about what separates you from others and why you are the best for the job. Another good practice is highlighting the people who work at your clinic. For help with organizing your website, feel free to reach your local website design company in Eden Prairie Minnesota, Portkey SEO Solutions, today.
Treat Local SEO Very Importantly
Local SEO is something you should give great importance to. The patients who will search for your dental website will probably be in your clinic’s neighborhood. A very effective yet simple way to consistently show up in local searches is to thoroughly incorporate state and city names in your content (even in meta descriptions, title tags, and H1 headings). To attract even more local patients, enlist your clinic details in online sub-directories that are popular in your locality. For instance, creating a Google My Business Listing can boost your websites’s visibility. This is a free service that allows Internet searchers to locate your company/clinic as well as read reviews and view images. For help with optimizing your website for local searches so that your community always receive the best dental care, reach out to Portkey SEO Solutions, the best website design company in Eden Prairie Minnesota, now!
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