If you are in the works of making a new website for your small company, you should consider tweaking it a bit so that it is better optimized for search engines. After all, it is one thing to create a beautiful website, another task is making sure people know it exists. In a previous article, we discussed 3 SEO strategies that you need to incorporate in your website; here are 3 more. Web Design Chaska MN
Creating Titles & Providing Meta Description For Each Page
Each page of a website talks about something different. That is why, assigning unique titles to all of your pages can be helpful as they would convey to search engines what that particular page is all about. Moreover, there is a section called meta description where, as you can guess, you can provide a short description of the content of that page. Ideally, you would want to use the keywords of that page in this description. While this description is not visible to the people, it is very important for search engines. The title and meta description, alongside the URL, are among the first things that search engines assess to rank the page. For help with optimizing your content, feel free to contact Portkey SEO Solutions, the best web design and SEO company in Chaska MN.
Utilizing Anchor Texts
Anchor texts are the words that, when clicked, will take you to another link/webpage (not necessarily within your website). As you come up with material for your website, consider how can you maximize anchor texts. Anchor texts should be exactly what the linked webpage talks about. When smartly used, such texts help users navigate a website and find what they are looking for. You should also use keywords and phrases if possible. Lastly, you shouldn’t hesitate before linking to external sites. References to websites that have high domain authority is actually favorable for SEO. And who knows one such authority might return the favor and link back to one of your pages, which can further boost traffic to your website and increase your online presence. However, keep in mind that excessive linking or anchors that don’t add to the user experience can raise some red flags with Google.
Optimizing For Mobile
If you want your website to reach all the more people, you cannot ignore the increasing web surfing via smartphones. M0bile SEO has some of its own strategies you should be aware of. For instance, your pages should be responsive to the screen size available. Your pages should be extremely lightweight as the hardware and internet connection a mobile user has vary immensely. Accelerated mobile pages (AMPs) could greatly help you out with this. You should also focus on local SEO. A significant amount of mobile users search for products and services in their vicinity (they see something interesting, they search it up). A useful local SEO strategy is to thoroughly incorporate state and city names in your content. And if you haven’t already, set up your Google My Business account so that locals can find you more easily. For any assistance with mobile SEO, contact your local web design and SEO company in Chaska MN, Portkey SEO Solutions, today!
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