Has it been a while since you last updated your website’s design? Have you been thinking about possibly redesigning your website, but you aren’t sure if your website really needs to be upgraded or if a website upgrade can wait? Here are some signs that it’s time to upgrade your website’s design: Web Design in Eden Prairie MN
Your Website’s Design Isn’t Responsive
One sign that your website is in need of an upgrade is when your website’s design isn’t responsive. This includes not being optimized for mobile and other devices and screen sizes, having slow loading speeds, poor user-experience, and other technical issues. While businesses may think these issues aren’t a big deal, the truth is that they are very big issues that can prevent your website from ranking well online and that can drive away business rather than attract business and conversions for your business.
Due to a Google algorithm update, any websites that aren’t optimized for mobile won’t rank at all for users who are searching for goods and services on their phones. And, considering the large number of mobile users, that’s a huge percentage of potential customers that won’t even be able to find your business when searching online. Moreover, if your website takes forever to load, or your website’s layout is difficult to navigate and isn’t user-friendly, then users are more likely to leave your website before performing the desired action you would like them to do (i.e., buy your products, schedule an appointment, contact you, etc.), which can result in lost conversions for your company.
Your Website Looks Outdated or Unappealing
Another sign that it may be time to redesign your website is when your website is starting to look outdated, or it simply looks unappealing. If you compare your website’s design to other websites and feel like your website pales in comparison or just doesn’t look very modern or visually-appealing, then visitors to your website (i.e., prospective customers and clients) most likely will have the same impression of your website. When your website looks old, outdated, or unattractive, then users will perceive your website (and, by extension, your business) as being unprofessional and unreliable. That’s why it’s important to make sure that your website’s design looks modern, clean, and professional.
Your Website Isn’t Doing Its Job Properly
Lastly, if your website isn’t doing its job properly, then that’s a sure sign that you should consider investing in a new website or in redesigning your website. Your website’s primary function is to rank well online so that users who are searching for products and services like the ones you offer can find your business online, and then to encourage and facilitate conversions for your business when users find your website. However, if your website doesn’t rank very well online or it isn’t encouraging conversions (i.e., due to lack of CTAs, necessary content/information, etc.), then that means it’s time to change it so that it can start doing its job properly. For help with building a new website or with redesigning your existing website, feel free to contact Portkey SEO Solutions, the best web designers in Eden Prairie MN.
We offer Website Design and SEO Services in the following cities in Minnesota:
Minneapolis | Roseville | St Paul | South St Paul | North St Paul | Coon Rapids | Brooklyn Park | Minnetonka | Edina |Woodbury | Lakeville | Eden Prairie | Fridley| Maplewood| Shoreview| Arden Hills| Mounds View| Maple Grove| Shakopee| Chanhassen | Plymouth| Golden Valley| Victoria| Champlin | Chaska | Prior Lake | Savage | Hopkins | Andover | St Louis Park | New Brighton | Apple Valley | Burnsville| Ramsey| Anoka| Crystal| Ham Lake| Bloomington|Blaine| New Hope| Richfield| Spring Lake Park| Columbia Heights| Brooklyn Center| Eagan| Little Canada| Mendota Heights| Oakdale| Vadnais Heights| White Bear Lake| Stillwater| Centerville| Falcon Heights| Forest Lake| Gem Lake|Hugo| Lino Lakes| Lauderdale| Mahtomedi| North Oaks| Hudson| Lake Elmo | Grant| Bayport| Newport| Pine Springs| Inver Grove Heights| Rosemount| Orono| St Anthony | Circle Pines | Lexington | Inver Grove Heights | Osseo | Ham Lake | Hudson | East Bethel | Wayzata | Rosemount | Constance | Rogers | Dellwood | Corcoran | Crystal | Medicine Lake | Falcon Heights | Hopkins | Hastings | Mendota | Mendota Heights | Sunfish Lake | Apple Valley | Cottage Grove | White Bear Township | St Paul Park | Newport | Pine Springs | Grant | Willernie | Birchwood Village | Mission Creek | Hinckley | Friesland | Sandstone | Cambridge | Isanti | Bethel | East Bethel | Pine City | Rush City | Rock Creek | West Rock | Greely | Rush Point | Harris | Stark | North Branch | Stacy | Lindstrom | Chisago City | Wyoming | Columbus | Scandia | St Francis