SEO Company in Chanhassen MN | How to DIY Your Small Business SEO

Introduction

If you’ve got a small business, the last thing you want to spend your time doing is optimizing for search engines. That’s why we’re here to help! In this article, we’ll walk through each step of the process that we use at Moz to optimize our own website and clients’ sites for organic search. We’ll cover keyword research and brainstorming, page optimization and content creation, as well as other elements of on-page optimization like meta tags and landing pages. SEO Company in Chanhassen MN

Keyword research & brainstorming

In order for your content to rank well for a keyword, you need to know what people are typing into Google. This can be accomplished with some basic keyword research

• Understand the basics of SEO
• Do keyword research in Google Keyword Planner or another free tool
• Brainstorm keywords based on your target audience and business goals

Page optimization

Page optimization is the process of making sure that a page has the right keywords and other elements to help it rank higher in search results. It can include a variety of things, such as:

• Optimizing your page titles
• Optimizing your meta descriptions (the bit of text that shows up below the title)
• Optimizing your URL structure (e.g., having all URLs on your site start with ‘www.’)
• Using keywords naturally within the body of each post, rather than just repeating them over and over again.

Use images or videos—or both!—to help tell your story visually too. And don’t forget about internal links! People will get lost on your website otherwise!

Identify long tail keywords.

Long tail keywords are more specific than broad keywords, and they’re easier to rank for. Why? Because there is less competition and higher demand for long tail keywords. These are the bread and butter of organic search.

By identifying long tail keywords that your competitors aren’t targeting, you can easily beat them at their own game—and grab all their customers!

Optimize your content, titles and descriptions for Google Search.

Optimize your content, titles and descriptions for Google Search.

When it comes to SEO, it’s much easier to rank for a question than it is to rank for a single keyword phrase. As such, the best way to optimize your content is by answering questions that people have about your business or industry. You should also make sure that the content on your website is relevant and up-to-date, as this will help Google determine how much value your site provides. Search Engine Optimization companies in Chanhassen MN

Additionally, whenever possible you should use keywords in:

• Page titles
• Headers
• Content (surrounding text)
• Meta data (keywords used in HTML tags)
• Image filenames and alt text (text used when an image cannot be displayed) You can also include keywords in anchor text when linking from one page on your website to another page on your website; this can help improve search rankings when done correctly!

Add meta tags to your site in Site Settings.

Meta tags are a way for search engines to find your content. In Site Settings, go to the “SEO” tab and add meta descriptions, keywords, and titles as needed. These will be displayed in Google’s search results and are important for attracting potential customers.

• What is a meta tag? A meta tag is information about your website that you can use to help users understand what their experience will be when they interact with it.*

You can edit these at any time by clicking the “Edit” button next to each field — just make sure you save your changes! An SEO company near you in Chanhassen Minnesota is here to help

Optimize image files with alt text and image titles. SEO Company in Chanhassen MN

Alt text is the text that appears in place of an image when the image cannot be displayed.

In order to optimize your images with alt text, you’ll first need to know how to create them. You can do this by going into the edit screen for your image, and selecting “alt” from the list of options. It’s important to remember that alt text should not simply be a description of what’s in the picture; it needs to be keyword-rich, relevant content related to whatever you’re trying to get across with your image (e.g., “red lipstick”). Ideally, this should be between 50 and 60 characters in length—any longer than that may make it difficult for search engines like Google and Bing/Yahoo! to parse correctly when they read through them later on.

Go back to your site map and edit page names, page descriptions, URLs and meta data to match what you’ve figured out so far.

• Go back to your site map and edit page names, page descriptions, URLs and meta data to match what you’ve figured out so far.
• If you’re not sure what changes to make, ask your developer (and they’ll probably be happy to help).
• Remember that SEO isn’t rocket science. It’s better than you think!

Check your page scores in the SEO Analyzer.

You can check your page scores in the SEO Analyzer. You’ll see a score between 1 and 10, with 10 being the best. This is based on the quality of your content, website, and website’s structure.

The Page Score shows you how well optimized a particular page is for search engines. The higher the Page Score is, the better a particular page is performing in search results compared to other pages on your site (or compared to other sites).

A high-quality score will help you rank higher in Google so it’s worth checking out!

Reorder landing pages strategically. SEO Company in Chanhassen MN

The first thing you should do is check your page scores and site map. If a page has a low score, you’ll need to rewrite it or remove it from the site. If your site map isn’t well-structured, consider reorganizing it so that it reflects the most important pages on your website.

Next, check your page descriptions and titles in Site Settings > Pages and make sure they’re accurate; this will help people find you when they search for keywords related to those pages. You should also add meta tags for each page—these are short bits of text that appear below the title bar in Google’s search results (they look like “Title”). These provide important information about what a given web page contains when someone searches for something relevant to that particular piece of content. For example: “A list of business ideas” would be useful as an META TAG IN A LISTING PAGE; while “business ideas” wouldn’t have any impact on ranking because there’s no context provided by other information such as TITLE or DESCRIPTION within SERPs (Search Engine Results Pages) where these would appear together with other listings around them

For small business owners who aren’t sure where to start with SEO optimization, it’s better than you think!

If you’re a small business owner, SEO might seem like something only large companies can afford. You might think your business is too small to benefit from SEO and that it’s best left to the professionals. But that’s not true! In fact, if done correctly, SEO is an affordable marketing strategy that can help drive leads and sales for businesses of any size.

For example, we recently spoke with a local business owner who was struggling to get his website found by potential customers. He had tried advertising on Google AdWords (the platform where businesses bid for ad placement) and Facebook advertising but saw little return on investment (ROI). Then he hired an experienced digital marketer who helped him optimize his website for search engines like Google so that it would rank higher in the search results than other competing sites when people searched for keywords relevant to his industry. Within just three months of implementing these changes he has seen over 200 new visitors per day coming to his site – which has resulted in increased sales!

Conclusion

Now you have a good idea of how to start your SEO strategy for your small business. This guide is just the beginning, but we hope it has given you some basic guidance on where to focus your efforts and how to optimize them. If this hasn’t been enough information for you, we suggest finding more sources that address these issues in greater detail. If you are ready to start your SEO project with a trusted SEO company near Chanhassen Minnesota, Portkey SEO Solutions is here to help! We will help you get your small business to show up on Google.

At Portkey SEO Solutions, your local website design and SEO company, we offer the following services: Content Marketing Strategy, Web Design, Web Development, eCommerce Website Design, Mobile Marketing, Website Speedup, Website Hosting, Domain Hosting, Email Hosting, Digital Consultancy, Search Engine Optimization (SEO), Local SEO, Optimized Content Writing, Social Media Marketing, Email Marketing, Off-Site SEO, Directory Listings, Graphic & Logo Design,  Online Presence Analysis, Social Media Graphics, Custom Brochures, and Custom-Made Business Cards.

We offer Website Design and SEO Services in the following cities in Minnesota:

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SEO Company in Chanhassen MN

SEO Company in Chanhassen MN

SEO Company in Chanhassen MN