Before getting into internal linking, ensure that your website is not outdated. This may mean you have to redesign or create a new website for optimization and user experience. Having an updated website will establish a better foundation for your internal linking strategy as well as increase the likelihood of Google’s spiders crawling through your website.
Internal linking is the process of adding links of other pages to a page. This helps users easily navigate your pages to find what they are looking for while giving relationship between content throughout your site. This helps the search engines understand the structure of your website and be able to easily index and rank your pages. Your SEO will advance along with gaining positive ranking.
Best Web Designer Eagan MN | Boosting SEO With Internal Linking
Number of links
The more links a page has, the more valuable the page is – to Google. 1000 links on a single page is actually considered the “reasonable number” – including links in the headers, footers, menu, and sidebar. The home, about, and contact pages are usually low-value with large amount of internal links but can actually be boosted by other pages through internal linking. You especially want to use plenty of linking for new content as Google gets notified and helping it get crawled as it provides new value. With more links, the crawl frequency also increases.
Understanding how powerful internal linking is to SEO, this does not mean overdoing it with links. Make sure text links are relevant in content. Anchor texts, text-based links, that navigate to other pages (such as those in menu bars), are also great for SEO. It helps search engine crawls understand the target page’s subject. However, when you overdo linking with no relevancy, it looks like spam and can work against you than for you. The spiders that crawl through websites follow these text links under an algorithm, which Google is always working to advance in extracting spam.
The consistency of links are often overlooked as well. Some pages have multiple URL formats. For example, our homepage would be www.portkeyseominneapolis.com, but also appears as https://portkeyseominneapolis.com/#/ms-1/1 due to the media on the page. Either way, they both link to the same page. Use only one format across all your internal linking. This consistency helps the bots in their crawl through the pages easily indicating your structure and subject and benefits the page rather than two separate rankings on the one page.
Best Web Designer Eagan MN | Portkey SEO Solutions
Best Web Designer Eagan MN | Call us today at 651.500.6289!
Portkey SEOprovides search engine optimization through tactical website analysis and online marketing services. The primary purpose of our services is to provide our clients with more business. You might know that your product or service is the best. We will help make sure everyone else knows that as well. That is what we do! We achieve this by keeping our clients up-to-date and involved in the optimization process of their business website by providing weekly reports and 24/7 availability to take any questions or concerns. Social Media Management and SEO Services we provide include increasing website traffic, improving keyword efficacy, monthly optimized blog posts, external links and backlinks, management of all social media outlets, website design and development, and overall increased website ranking. We love our customers and strive to achieve and maintain the results we promised! Call us at 651.500.6289 for more information from your local Minnesota Online Marketer in Eagan, MN!
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