Has your company been investing in content marketing in order to help increase your business website’s chances of ranking online, but, for some reason, it’s just not yielding the types of results you’re looking for? Oftentimes businesses mistakenly think that there’s something wrong with their content marketing strategy, when, in reality, the problem may lie with their website’s design instead. Here are some of the ways that your website’s design can have an impact on your content marketing strategy: Web Design Near Inver Grove Heights MN
Credibility & Trustworthiness
One of the ways which your business website’s design impacts your content marketing is when it comes to credibility and trustworthiness. In the world of marketing, first impressions are everything and, if your website isn’t able to make a good impression on visitors to your website, then those visitors will be more likely to leave your website (or, “bounce” from your website) before even looking at the content written on your website. If your website’s design looks old, outdated, or simply sloppy, cluttered, or unprofessional, then it doesn’t matter what content your website has or how good the content on your website is, users may get the impression that your business isn’t very credible or trustworthy, and will move on to a business that seems credible and trustworthy. That’s why it’s incredibly important to have a website that has a clean, modern, and professional design.
User-Friendliness & Navigability
Another way that web design can influence your content marketing strategy is when it comes to user-friendliness and navigability. If your website’s design isn’t very user-friendly and is difficult to navigate, then users may not even find the content they’re looking for on your website, or they might become frustrated with your website and leave before they even find the content that you wish for them to find. This is why it’s imperative to make sure that your website is as user-friendly and easy-to-navigate as possible so that your website doesn’t unintentionally chase away any potential customers or clients.
Lastly, your website’s design can also impact your content marketing strategy when it comes to readability. If the content on your website has too many different types of fonts or font colors, too much stylized text, cramped/crowded text, text that’s too big or too small, and so on, then users most likely won’t even read the content on your website because it will be too difficult for them to read, too distracting, or too hard for them to find what they’re looking for. That’s why it’s important to make sure that your website’s content is as easy-to-read and organized as possible so that users are more likely to actually read the content your are creating for them to read. For help with building a website that will help to compliment your company’s content marketing strategy, feel free to contact your local web design and SEO company near Inver Grove Heights MN, Portkey SEO Solutions, today.
We offer Website Design and SEO Services in the following cities in Minnesota:
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