Are you a general contractor? Or another type of contractor, such as a plumber, electrician, or roofer? Do you own a construction company? Do you specialize in any of the trades, such as HVAC, insulation, garage doors, windows, doors, roofing, plumbing, etc.? If so – have you ever invested in organic SEO or online marketing for your business? By “organic” we mean no HomeAdvisor, Angie’s List, Google PAID Ads – but natural organic leads that find your website on the first page of Google search for the services you want to be found for? In the CITIES you CHOOSE to work in? Then our excellent online marketing team at Portkey SEO Solutions, can help your construction business rank high on the first page of Google search for what you do! Online Marketing Plymouth MN
Will It Help Your Phone Ring More?
The days of all your business coming in through simply ‘word of mouth’ or referrals are long gone. If a small business/local construction company solely relies on such referrals for continued business, they will see their long term growth graph vary every single month, at the mercy of other people’s referrals. By investing in Search Engine Optimization (SEO) for your construction business, you are taking this control into your own hands.
By investing in a smart, keyword focused strategy, with keyword optimized content created on a regular basis on your own website, you are ensuring the strength of your website in the long term. This ‘strength’ of your website is known as your domain authority in the SEO world. Your domain authority stems from the number of content rich pages and links that stem out of your one primary domain. We always advise our clients to invest in their OWN website and their OWN domain for long term success.
This essentially means, that down the line, if your budget for online marketing starts to dwindle, your website will be so strong that it will STILL RANK HIGH ON GOOGLE due to the years of investment in creating rich content that ranks on Google. On the other hand, if you were allocating your money towards PAID Google ads, HomeAdvisor, BBB, Angie’s List, or Thumbtack, for example, the months you run out of your marketing budget, your construction business will be found NOWHERE on Google Search results.
Why SEO Is Crucial For the Success of Your Business in the Long Run:
1) HOT LEADS: Now who doesn’t want hot leads coming from their website EVERY, SINGLE DAY? SEO for construction companies and contractors can be so effective, that you can get website submissions and calls to schedule estimates everyday from an effective SEO strategy. People who found your business online, by searching for a service they are interested in and reaching out to you for that service right away, tells you the lead is hot and most likely to convert, compared to a random cold call where you will have to take a guess to see if the person your calling is even interested in the home remodeling service you may be offering.
2) KEEP YOUR TEAM OF SUBCONTRACTORS/CONTRACTORS/TECHNICIANS/ESTIMATORS BUSY! An effective SEO strategy will bring your hot leads daily to your website. This will ensure an abundance of work to help you grow your team and your business appropriately – AND continue to keep them busy by feeding them all the jobs you keep getting through your website.
These two reasons should be motivation enough for any contractor to rethink his or her online marketing strategy. At Portkey SEO Solutions, we have years of experience in contractor marketing, and actually started off as an SEO company solely for contractors and construction companies! Contact us for more information. We are happy to create a custom contractor marketing strategy for your unique construction or contractor business.
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