So, you’re a local contractor. You specialize in your trade. You know how to install windows seamlessly. You know how to re-roof someone’s home in a day to perfection. However, letting other people in your neighborhood know about your excellent interior or exterior remodeling and repair skills – is not your forte. Well, that’s perfectly okay! While you focus your time and energy, ensuring everything goes smoothly from start to finish in your construction projects – we can ensure other people know about your excellent work quality and customer service – ONLINE!
There are so many different ways you can increase visibility of your construction company online. Below I will list a few things that are ESSENTIAL to your google search ranking for your small business:
Google My Business Page Optimization
Get listed on multiple online directories
Have an engaging, modern, and responsive website to help convert website visitors to PAYING customers
Set up profiles on as many social media platforms that could benefit your business like, Facebook, Instagram, Pinterest, LinkedIn, Tiktok, Twitter, NextDoor, etc.
In this blog, I would like to focus on the importance of having an regular and effective social media strategy for your construction business. Below I will list out a construction company social media marketing strategy recommendations for success:
1. POST REGULARLY: Posting regularly on social media platforms is a great way to stay IN FRONT of your potential customers at all times.
2. ENGAGING CONTENT: Now posting regularly doesn’t mean to post anything and everything. Every effective social media marketing strategy involves creating attractive content and custom graphics that will drive engagement from your potential customers. Therefore, hiring a company that can create custom graphic designs that are professional and clean, is crucial. See below some of the customer social media graphics we have created and shared on Facebook, Instagram and other accounts for our construction company clients:
You can see more examples of our custom graphics for construction clients here: https://portkeyseominneapolis.com/social-media-graphics/
3. JOIN RELEVANT NEIGHBORHOOD GROUPS: Search for neighborhood groups on Facebook or the NextDoor App for cities that are close to your office space or to the areas that you service. These are great for other people to refer you and tag your business’s Facebook profile when referring someone to you who is actively looking for someone close to them.
4. TARGETED FACEBOOK ADS: Invest in targeted Facebook ads. Having a social media marketing company take care of these for you is the best option since Facebook ad rules and structure is always changing and your digital marketing agency will stay on top of that for you. We can ad effective target groups based on your ideal clientele and design and execute the ads at the right time to target the right people. Especially in times of storms (for roofing, siding contractors), etc. We will also run continuous ads to ensure more and more people like and follow your page so the content we create and share gets in front of more eyeballs.
We hope these recommendations will help you strengthen up your social media marketing strategy to help you succeed on your business online!
SEO Company in St Louis Park MN | Portkey SEO Solutions
Web Design Company St Louis Park MN | We offer Website Design and SEO Services in the following cities in Minnesota:
Minneapolis | Roseville | St Paul | South St Paul | North St Paul | Coon Rapids | Brooklyn Park | Minnetonka | Edina |Woodbury | Lakeville | Eden Prairie | Fridley| Maplewood| Shoreview| Arden Hills| Mounds View| Maple Grove| Shakopee| Chanhassen | Plymouth| Golden Valley| Victoria| Champlin | Chaska | Prior Lake | Savage | Hopkins | Andover | St Louis Park | New Brighton | Apple Valley | Burnsville| Ramsey| Anoka| Crystal| Ham Lake| Bloomington|Blaine| New Hope| Richfield| Spring Lake Park| Columbia Heights| Brooklyn Center| Eagan| Little Canada| Mendota Heights| Oakdale| Vadnais Heights| White Bear Lake| Stillwater| Centerville| Falcon Heights| Forest Lake| Gem Lake|Hugo| Lino Lakes| Lauderdale| Mahtomedi| North Oaks| Hudson| Lake Elmo | Grant| Bayport| Newport| Pine Springs| Inver Grove Heights| Rosemount| Orono| St Anthony | Circle Pines | Lexington | Inver Grove Heights | Osseo | Ham Lake | Hudson | East Bethel | Wayzata | Rosemount | Constance | Rogers | Dellwood | Corcoran | Crystal | Medicine Lake | Falcon Heights | Hopkins | Hastings | Mendota | Mendota Heights | Sunfish Lake | Apple Valley | Cottage Grove | White Bear Township | St Paul Park | Newport | Pine Springs | Grant | Willernie | Birchwood Village | Mission Creek | Hinckley | Friesland | Sandstone | Cambridge | Isanti | Bethel | East Bethel | Pine City | Rush City | Rock Creek | West Rock | Greely | Rush Point | Harris | Stark | North Branch | Stacy | Lindstrom | Chisago City | Wyoming | Columbus | Scandia | St Francis
Social Media Marketing St Louis Park MN
Social Media Marketing for Construction Companies St Louis Park MN
Social Media Marketing for Contractors St Louis Park MN