There are many ways to measure your website’s activity and your business’s success, however, there is one thing that isn’t so easy to measure with precise accuracy: dwell time. Dwell time is an important thing to consider when revising your web design to meet the needs of your audience. It gives a rough idea of what is going well and attracting viewers and what people are bouncing from most. Here is how to boost your website’s dwell time: Website Design St Louis Park MN
Website Design St Louis Park MN | What Is Dwell Time?
Since dwell time is not a statistic you can easily track on Google Analytics, you’ll need to have a better understanding of what it is and why you can’t measure it exactly. Dwell time is the amount of time a user spends on your website. While you can track the amount of time spent on a specific page, that statistic doesn’t account for dwell time because it doesn’t incorporate the time users spend on your website as a whole. For example, the analytics can tell you person A stayed on page one for 20 minutes, but it won’t tell you that person A dwelled on your website going from page one to two, to three, etc. Due to this, you’ll need to focus on specific pages of your site and their bounce rates. This should help you loosely understand what your dwell time is looking like so you can know if it’s improving. For help with learning more about your dwell time, contact the best SEO services in St Louis Park MN, Portkey SEO Solutions, today.
Website Design St Louis Park MN | Create Valuable Content
Increasing your website’s dwell time won’t be solved by making a couple of minor changes, especially if your website experiences a high bounce rate. You’ll want to look more into what pages are doing the best, and what pages are suffering the most. However, a large reason anyone bounces from a webpage is simply that they didn’t find the valuable content they were hoping to. To increase a user’s stay on your website, you’ll want to incorporate three important characteristics into your content. First, create valuable content that will benefit those who find it on Google. Next, make sure your content is relevant to not only your business but to those who may seek your products and services. For example, if you own a flower shop that corsages and boutonnieres, you could create content by writing about those products being traditional for formal events such as weddings and school dances like the prom (of course it depends on the timing, you wouldn’t advertise prom accessories in June if prom is in May). Basically, you want to create content that your potential customers would be looking for so that they can find your business. Lastly, be sure your content is engaging. Engaging content will draw users in, and if it’s valuable and relevant, they may be encouraged to search for other good content on your website. If you’re wondering what you need to do to make your content engaging, contact Portkey SEO Solutions, your local content marketing services in St Louis Park MN, today.
Website Design St Louis Park MN | Tailor Your Website For User Experience
Having valuable, relevant, and engaging content is important for small businesses, but it’s also very important to take your website’s literal design into account. If your website appears to have a low dwell time, it could be a number of things, such as the users either are having trouble navigating your site or that the layout is confusing or unattractive. Either way, your website should be tailored to benefit the experience of those who access it. User experience plays a large role in a website’s success. If you look at the highest-ranking websites, you’ll usually find that their layouts are simple enough for the general public to navigate and that they are eye-catching, but not over-the-top. If you can make your website a place people want to spend their time, and you have content that people want to read, your dwell time has a good chance of increasing. For any questions about bettering your website’s user experience, contact your local SEO company in St Louis Park MN, today.
SEO Company St Louis Park MN | Portkey SEO Solutions
Website Designers St Louis Park MN | Call Us Today At 651.500.6289!
Portkey SEO providessearch engine optimization through tactical website analysis andonline marketing services. The primary purpose of our services is to provide our clients with more business. You might know that your product or service is the best. We will help make sure everyone else knows that as well. That is what we do! We achieve this by keeping our clients up-to-date and involved in the optimization process of their business website by providing weekly reports and 24/7 availability to take any questions or concerns. Social Media Management and SEO Services we provide include increasing website traffic, improving keyword efficacy, monthly optimized blog posts, external links and backlinks, management of all social media outlets, website design and development, and overall increased website ranking. We love our customers and strive to achieve and maintain the results we promised! Call us at 651.500.6289 for more information from yourlocal online marketing agency in St Louis Park MN!
Web Design Company St Louis Park MN | We offer Website Design and SEO Services in the following cities in Minnesota:
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