Has your business been suffering due to the COVID-19 pandemic? The outbreak of the COVID-19 virus has certainly taken its toll on many businesses, and it can be hard to know how to get the word out about your business or to connect with potential customers and clients during a time when everyone is confined to their homes and wary about going outside. Here are some genuinely effective marketing strategies that your business needs NOW if you’re looking to make money during the age of COVID-19: Website Design in Eagan MN
Up Your Website Game
Perhaps the best and most effective way to help your company get more business is to up your website game. This means, if your business doesn’t currently have a website, you need to build a website for your business ASAP, because all of the potential customers you’re looking to connect with are searching online for the products and services they need, and, if your business doesn’t have a website, then it’s as if you don’t exist at all. The same goes for businesses that currently have websites, but their websites aren’t very good. If your website is old, outdated, or just doesn’t seem to be working as well as it should, then you need to upgrade your website so that your business has a website that’s going to help generate conversions and sales, otherwise it can’t do its job to help you.
There are many ways that you can improve your website game: you can hire a professional website designer in Eagan MN, like Portkey SEO Solutions, to build a brand-new website for your business; you can get your website boosted and make technical changes to it, such as by doing a website speedup, having it optimized for mobile (if possible), or making other types of changes and upgrades, such as installing an instant chatbox on your website or having additional pages built on your website, and so on; and, lastly, you can also transition your current brick-and-mortar business to an eCommerce business (if possible) so that you can continue making money even during a pandemic.
Boost Your Business’s Rank On SERPs
Another way to get more business is to boost your website’s ability to rank high on search engine results pages (SERPs), such as on Google and Yahoo. Even if you have the greatest website in the world, if it isn’t ranking online, then customers won’t find it and it won’t be able to drive conversions and sales for your business. That’s why now, more than ever, it’s important to have an online marketing strategy, such as search engine optimization (SEO), that will help your website rank on the first page of Google so that potential customers who are searching for products and services like the ones you offer will be able to find you online.
Do Paid Ads On Social Media
Lastly, since online marketing is essentially the only way to reach and connect with potential customers online, it’s important to utilize all of the resources online that are available to you, and that includes social media. While TV ads and even Google ads can be quite expensive, especially for small businesses that only have a small marketing budget, social media ads can be quite affordable and effective, as they allow you to market your products and services only to people who are likely to be interested in them and buy them.
Social media sites like Facebook, Instagram, and Pinterest are untapped marketing resources that many businesses tend to dismiss or overlook, and they are perhaps one of the best marketing strategies to connect your business with potential customers during this time, seeing as people are spending more time on social media now more than ever due to the pandemic.
We offer Website Design and SEO Services in the following cities in Minnesota:
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