Is your business looking for ways to navigate the current COVID-19 pandemic? Have you been looking to up your online marketing game so that your company can get more business, but you aren’t sure how to do so? Here are some COVID-19 digital marketing tips and tricks to consider trying out in order to help your business rank better online and generate more online conversions: Web Design Near Lakeville MN
Highlight Any COVID-19 Related Changes To Your Business
One great online marketing strategy to adopt if you haven’t already is to highlight and inform any visitors to your website or other online profiles what types of COVID-19 related changes have been made. This includes changes to your business hours or days of operation, any new COVID-19 related precautions or measures your business is taking in order to prevent the spread of the virus, changes to your services or new services, etc. Since many people are concerned about the virus, it’s important that your business highlights any changes that have been made during the COVID-19 pandemic and what your business is doing in order to keep employees and customers/clients safe during this time.
Target & Optimize For COVID-19 Related Keywords
Another great online marketing strategy that your business should try out is targeting and optimizing your business’s website and online profiles for COVID-19 related keywords. If your business has recently made a shift to providing remote, digital, or virtual services, then you should target and optimize your business for keywords including words such as “remote,” “distance,” “virtual,” “digital,” “online,” etc. Likewise, if there have been any changes to your services due to COVID-19, then you should reoptimize your business’s website and online profiles for those new services so that potential customers or clients who are searching using those types of keywords will be able to discover and connect with your business online.
Make Sure That Your Website Is User-Friendly & Mobile-Responsive
Lastly, if your website isn’t very user-friendly or optimized for mobile and other screen sizes currently, now is the time ensure that it is. Since the primary way most customers and clients are going to discover your business is online, you want to make sure that your website is easy to use and navigate and that it’s mobile-responsive so that users searching on their phones will be able to find your business when searching online. For help with making your website more user-friendly or for help with optimizing your website for mobile so that your business can get more conversions, feel free to contact Portkey SEO Solutions today.
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