Website Design to Promote SEO and Google Rankings (Part 2)

March 30, 2022
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Every business that wants to gain more clients should use SEO (search engine optimization) to boost their Google ranking. The higher your site ranks, the more visitors your site receives, and the more clients, users, or subscribers you will have. Website design in West St Paul MN is an important part of a good SEO strategy. Getting people to visit your site is one thing; keeping them engaged and turning them into customers is another thing. In this article, we will continue with the tips that will help you create an SEO-friendly site that will rank well. If you have not already, we advise you to read Part 1 of this article for a better understanding! Website Design to Promote SEO and Google Rankings (Part 2)

Ensure That Your Site Looks Good On All Devices

You must ensure that your site looks good regardless of the device that is being used to view it. You will instantly lose almost half of your potential clients if it looks bad on mobile devices. Using a phone to access a desktop website can be a disaster. It’s tricky to navigate, options aren’t always functional, and photographs can be poor. Use responsive web design while developing your site to avoid this problem. This will let your site identify the device being used to access it, ensuring that it looks great regardless of the circumstances.

Use Internal Linking To Your Benefit

While getting backlinks from other websites is beneficial to SEO, don’t overlook the importance of internal linking. This is where one page on your site links to another immediately. This is beneficial since it allows search engines to not only discover but also crawl more pages on your site.

Internal linking can also encourage people to stay on your site longer and find more of your content or services. Make sure your internal links make sense, of course. You’re unlikely to have much success if you simply link one page to another for no reason. Everything you connect to should be useful, whether it’s an internal link or a backlink.

Make Sure That Your Site Loads Quickly

Another sign of an SEO-friendly site is how quickly it loads. People nowadays have very short attention spans, and if your site doesn’t load almost instantly, they may leave and go to another. Even a few seconds of loading time can be too much for many people, it is for me!

Optimizing your site’s pictures and videos is a key element of improving load time. You should minimize their sizes in particular so that they load faster and more efficiently. Additionally, make sure you have the right hosting for your requirements. Some smaller sites may be alright on shared hosting, but as your demands grow and your traffic increases, you should consider upgrading to a VPS (Virtual Private Server) or dedicated server. Contact your local digital marketing agency in West St Paul MN to inquire about a website speed-up.

Make Sure Your Content Contains The Right Keywords

The content on your website is an important part of both your website and your SEO practices. It attracts visitors to your website and might also help you build your brand as a market leader. Your material should deliver valuable and relevant content to the viewers, which contains the appropriate keywords.

You can ensure that your site and articles appear in the search results for those terms by using the appropriate keywords. The best keywords for your site can be determined by the industry you are in and the terms you want to rank for. Of course, keyword stuffing should be avoided. If you repeat the keywords too often, the material will appear unnatural and its usability will suffer.

To learn more about SEO-friendly web design in West St Paul Minnesota, contact Portkey SEO Solutions. We offer many digital marketing services to benefit your business website. Contact us today to get in touch with a website designer in West St Paul MN!