Website Design Brooklyn Center MN | Is SEO Worth the Investment? (Part 1)

December 9, 2021
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Search engine optimization is a major buzzword in the world of digital marketing. It is used by businesses all over to help improve online visibility and attract customers. However, many people have questions regarding if SEO is worth the investment. Here are 3 thoughts to help you determine if SEO is a good choice for your website: Website Design Brooklyn Center MN

What is SEO?

Search engine optimization, known as SEO, is an online marketing strategy that helps websites gain more visibility organically on search engines. When people search for products and/or services online, they type keywords into the search bar and usually browse the first page of results to find a website that has products and/or services that will meet their needs. So, if your website isn’t showing up on the first page of search engines like Google, people aren’t seeing your business and you’re not generating a significant amount of web traffic. SEO done by a reputable SEO agency helps small businesses get found in relevant searches quicker. It’s a great way to get more of your target audience through your doors and perusing your website.

SEO Requires Strategy

It’s important to remember that not all SEO is created equal. Successful SEO most often requires intentional strategies implemented by SEO companies with significant knowledge in the digital marketing field. Before investing in SEO, ensure you read up on different SEO agencies and look into client testimonials. Reputable SEO companies will generally have several reviews and satisfied clients. It’s also important to connect with the SEO agency to get a good understanding of the people behind the business. An SEO agency with several positive reviews, continued strategy analysis, and many successful years in business is a great resource for small businesses wanting more online visibility.

Why is SEO Beneficial?

SEO has several benefits. Ultimately, SEO is considered an investment into your own company. Paid ads (which don’t generate as much traffic in general compared to organic results) can get expensive very quickly and once your contract/payment stops, your placement ceases and you’ll lose your spot on the first page of Google. With SEO implemented by a reputable SEO company in Brooklyn Center, successful SEO continues to rank organically and appear in relevant searches. The more visibility you have online, the more people see your website, and therefore more people will explore your website simply because they were exposed to it. SEO is trackable too, so you can be aware of your analytics and how SEO is helping boost your online presence.

If you want to learn more about SEO and its benefits, watch for Part 2 of this blog series and contact Portkey SEO Solutions. We offer SEO services to help bolster the success of small and local businesses, along with several other digital marketing services such as website design, graphic design, website speed-up services, social media marketing, and so much more. Digital marketing is an effective way to help your website thrive, so contact us today to learn more about how we can help you!