Websites should always be user-friendly and function as intended. Is your website’s layout intuitive and easy to navigate? Are there easy ways to contact you? Your website should have quality content, photos, and an attractive design that represents your brand. But these strategies aren’t solely enough to get your business noticed and found online. Websites should be incredibly dynamic, and Portkey SEO Solutions’ web designers can help set you apart from your competition. Here are some key strategies to attract customers to your small business: Woodbury MN Web Design
Social Media Presence
Countless businesses in today’s professional world are using social media to stay relevant and keep their customers/clients informed. There are a lot of great platforms that can boost your business’s online visibility. Your business can share content and useful backlinks to your website, which increases website traffic and helps facilitate conversions. The more traffic and backlinks a website gets, the more likely it is to rank well online.
Social media sites are also great for customer engagement. It allows businesses to provide good customer service because they are able to quickly and directly interact with users on social media, which makes businesses appear reliable and trustworthy, and helps keep their customers/clients happy. Social media makes it easier to interact in a more casual way, which also allows consumers to see the people and personalities behind the business. Here’s a great blog post of which social media platforms would most benefit your business. To learn more about social media marketing services, feel free to contact your local digital marketing agency near Woodbury MN, Portkey SEO Solutions, today.
Informative & Updated Content
Sometimes, consumers just want to browse around and check out what the best fit is for them. Having a plethora of informative content that represents your brand is excellent for potential clients to familiarize themselves with your business and the specifics of your products and/or services. When a consumer is informed, they are able to make decisions they feel good about. Blog entries that inform consumers about industry-related topics and why they can feel good about trusting your business are great to display on your website. Portkey SEO Solutions has optimized content marketing services that can help you write specialized content and use SEO strategies to rank on the first page of Google, so your informative content reaches the audience you want.
A great way to ensure consumers are aware of your active presence is through continuously updated content. Regularly updating your content helps your website rank better on Google and other search engines. Google and search engines like to see new and up-to-date content. Moreover, users can tell when websites haven’t been updated in a while, which can send the message that the business is not operational. New, engaging content also helps consumers feel more at ease that transactions will be going to a trusted business instead of a website that looks like it hasn’t been managed for years. Updating your content frequently tells customers you know what’s relevant in the world today. Your updated content is a reflection of your products and/or services, so ensure people know that your business is active and well-known.
Consumers want to know that your business is relevant and operating today, and trust businesses that have a presence on a variety of different social media platforms. Social media can significantly increase your business’s visibility and rankings. When your business actively engages with consumers, especially on social media sites like Facebook and Instagram, they can feel that your business is both personable and professional. Informative and updated content are great for your business because you can show that your business is more than just relevant– it’s engaging, helpful, and personable. To learn more about Portkey SEO Solutions, feel free to check out our services pages, or read our testimonials/reviews.
We offer Website Design and SEO Services in the following cities in Minnesota:
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