Website Designers Stillwater MN | 4 Components of a Great Email Marketing Strategy

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Website Designers Stillwater MN

Email marketing is a type of marketing that informs the consumers on your email list of new products and/or services, promotions, and more. There are so many advantages to utilizing email marketing; it’s a great way to keep consumers engaged and thinking about your business. Here are 4 key components of an awesome email marketing strategy: Website Designers Stillwater MN


A good email campaign is personalized and tailored to your target audience. Specializing the content and gearing it towards the demographics of your consumers is a great way to keep people interested and thinking about your business. Professional email marketing can help make authentic connections with your clients and even develop relationships that can continue for years. Personalized email campaigns with email marketing services show consumers you care about the quality of your business.


Email marketing campaigns are often informative and interesting. When you provide the people on your email list with industry-relevant information, people feel informed and in the know. Digital marketing agencies specialize in creating customized, informative content. Informative content in your email campaigns is key; after all, knowledge is power, and with informative email campaigns, you’re providing useful industry insight. It’s important to remember that extremely lengthy email campaigns can be overwhelming and overdoing it can cause more harm than good. Well-written, easily digestible, and informative email campaigns can be a great tool for any small business.

Incorporates Graphics

Another key aspect of email marketing (and many other forms of online marketing like social media marketing) is utilizing attractive graphics. Graphics can come in so many forms; tables and graphs that display data, graphics that showcase your products and/or services, fun & amusing graphics, and so much more. Graphic designers specialize in creating stunning graphics that quickly grab the attention of consumers. Many people find email marketing campaigns more attractive and engaging when they incorporate relevant graphics.

Cohesive Branding

Digital marketing companies know exactly how crucial it is for all aspects of a business to have cohesive branding. This includes colors, fonts, white space, graphics, and so much more. Your brand helps foster a strong, impressionable business. All aspects of your business, such as website design, social media, brochures, and email marketing should incorporate branding that’s consistent with your business. A consistent theme is very important for your brand identity. Your local online marketing company makes sure to utilize consistent branding to help ensure consumers will remember your business and associate the products and/or services you offer with your brand.

If you’re ready to learn more about how email marketing can benefit your business, contact Portkey SEO Solutions. We’re proud to be your local web designers in Stillwater and serve surrounding companies with our renowned digital marketing services. Contact us to learn more about our website services and to see how we can help your business thrive!

Website Designers Stillwater MN

Website Designers Stillwater MN

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