Picture it: the snow is falling from the sky in heaps, gusts of wind are making the bare trees sway, and the temperatures are subzero. It’s just another blizzard, welcome to Minnesota, folks! Nobody wants to go out in such treacherous conditions, so people stay home. Home is where the heat is, where you can stay cozy and warm with the WiFi running strong. What do people do when they don’t go out? They peruse the vast amounts of content that the internet has to offer. This is great news for small business owners, so long as they have a website worth engaging with. Web design services prove to be invaluable to small businesses wanting to make an impact on consumers during the winter months. Here are 3 reasons why getting a website revamp during the winter can benefit your small business: Website Designers St Paul MN
User-Friendly Web Design
Your business website has to have a user-friendly website design in order to keep people interested in your website. After all, if a website starts to frustrate a user, they won’t give it the time of day and will find another website that will function better. Old and outdated websites aren’t usually optimized for mobile browsing, so they won’t fit the screen of devices such as cell phones and tablets (which people are constantly using to browse). Website designers near Saint Paul are knowledgeable in what users want to see when it comes to the core of a website; user-friendliness is at the top of the list. Easy and intuitive navigation puts users at ease and comfortable interacting with a website, and therefore comfortable with the company and more receptive to the products and/or services that are sold.
Faster Website Load Times
You’ll want to ensure your website can keep up with the needs of your target audience, and you can’t do that unless you have a quick-loading website. Approximately 40% of internet users will leave a website if it takes more than 3 seconds to load. Modern websites are able to load in a fraction of that time, and people just don’t have the patience anymore to sit and idly wait. Web designers help ensure your website is optimized to load quickly and efficiently. Some modern websites can benefit from a website speed-up, which optimizes various web components to make your website load faster. An old website naturally takes longer to load, but investing in web design services helps ensure your website is modern and recognized.
Reputable & Credible Appearance
Having a reputable and credible website helps consumers feel more comfortable when engaging with the website and considering the various products and/or services that are offered. This is hugely important for consumers deciding to invest in your business. Professional web design ensures your website appears polished and trustworthy. Nobody wants to stick around and explore a suspicious-looking or spammy website, which can inadvertently happen without professional web design. Local website designers in St Paul can make your website look modern and attractive, and therefore credible.
Winter is the perfect time to focus on making your website great. Contact Portkey SEO Solutions to see how we can help create your ideal business website! Watch for Part 2 of this blog series for a few more reasons why winter is a great time to hire your local web designers near St Paul.
Here atPortkey SEO Solutions, we are proud to serve a wide variety of different industries, including (but not limited to): Construction, Trades, Real Estate, Dental, Medical, Contractors, HVAC, Plumbing, Roofing, Home Remodeling/Renovation, Fitness/Personal Training, Insulation, Manufacturing/Industrial, Automotive, eCommerce, etc.
We offer website design and SEO services in cities throughout Minnesota and Wisconsin, including:
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