Small business owners often ask, “Why does business slow down so much in the winter months?” Sometimes, it’s just a matter of consumers not realizing you’re still operating in the winter months. Some businesses operate seasonally and if consumers aren’t seeing your business when they’re searching, they may assume you’re closed for the season. Getting noticed online during the winter months is hugely important for driving sales. Search engine optimization, or SEO, is one of the best ways to get found online. Here are 3 key ways SEO can benefit local businesses during the winter months: Website Designers In Minneapolis MN
Boost Online Visibility
As mentioned before, your target consumer base may not even realize your business is open during winter. If you’re not on the first page of Google, you’re not getting found. Users will almost always find something that will meet their needs on the first page of the search engine. Who actually goes to the second page of Google, anyway? The first page offers users the most relevant results based on their search, and that’s completely intentional.
Businesses are in heavy competition to rank on the first page, and utilizing SEO in Minneapolis is an effective and long-term way to have your website rank on page one of Google. SEO utilizes specific and intentional strategies to show up high on search engine results pages (SERPs). Therefore, it makes sense that more people will see your business when it has greater visibility on search engines. Local SEO is especially beneficial for small and local businesses wanting to show up in Google searches in a targeted geographical location.
Increase Website Traffic
Effective SEO has a positive impact on your Google ranking. SEO boosts online visibility, which increases the likelihood of increased web traffic. The more users interact with a website, the more search engines determine that the website is relevant to the searches of users. Search engines intentionally put these websites on the first page to provide users with quick, credible, and accurate results. Ultimately, SEO leads to a positive cycle of greater visibility and increased web traffic.
Local SEO boosts your online visibility in a specific geographical area, which means that more interested consumers in a specific location will find your website. In turn, increased visibility will naturally lead to more curious consumers in your area exploring your website.
Get More Conversions
All small and local business owners agree that conversions are a key component of owning a business. Whether it be subscribing to your email marketing, filling out an interest form, or completing a purchase, conversions are at the heart of owning a small or local business. For eCommerce websites, online visibility and generating high volumes of web traffic directly impact the conversion rates of the website, and oftentimes the success of the company. Professional SEO implementation helps put your small business on the first page of Google, right where your target consumer base is searching.
Here atPortkey SEO Solutions, we are proud to serve a wide variety of different industries, including (but not limited to): Construction, Trades, Real Estate, Dental, Medical, Contractors, HVAC, Plumbing, Roofing, Home Remodeling/Renovation, Fitness/Personal Training, Insulation, Manufacturing/Industrial, Automotive, eCommerce, etc.
We offer website design and SEO services in cities throughout Minnesota and Wisconsin, including:
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